Sr Director, Regional Marketing Americas

Date Posted:

2026-07-16

Country:

United States of America

Location:

OTCTH: Connecticut Home Offices Remote Location, Remote City, CT, 06032 USA

The Opportunity

Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. As customer expectations evolve and competition intensifies, marketing plays a critical role in generating demand, strengthening the Otis brand, and accelerating commercial growth.

We are seeking a Senior Director, Regional Marketing Americas to build and lead a high-performing regional marketing organization across North America and Latin America. The Senior Director will ensure consistent, scalable execution across the Americas while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses.

Why This Role Matters Now

• Critical leadership role supporting growth across the Americas region
• Direct impact on demand generation, pipeline creation, and revenue outcomes
• Opportunity to strengthen commercial alignment between Marketing and Sales
• Responsible for scaling account-based and digitally driven marketing programs
• Key role in driving consistency of brand, messaging, and customer experience across markets
• Leads regional transformation toward a more data-driven and performance-oriented marketing organization

24–36 Month Mandate

• Accelerate pipeline generation and marketing-attributed revenue across the Americas
• Establish a best-in-class regional go-to-market model aligned to business priorities
• Expand Account-Based Marketing programs targeting strategic customers and industries
• Improve marketing ROI, campaign effectiveness, and conversion performance
• Increase customer engagement across the lifecycle through integrated marketing programs
• Build scalable marketing capabilities in digital, analytics, customer insights, and commercial partnership
• Strengthen alignment between regional sales and marketing teams

Key Responsibilities

Lead Regional Marketing Strategy

• Define and execute the Americas marketing strategy aligned to growth priorities and commercial objectives
• Translate global marketing priorities into regional plans tailored to market dynamics and customer needs
• Shape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiatives
• Align marketing investments and resources to maximize business outcomes

Drive Demand Generation & Pipeline Growth

• Lead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunities
• Expand and scale Account-Based Marketing programs focused on strategic enterprise and key accounts
• Ensure strong alignment between marketing programs, sales priorities, and revenue objectives
• Optimize campaign performance through data-driven decision making and continuous improvement

Serve as a Strategic Commercial Partner

• Partner closely with Regional Sales Leadership to align on priorities, target accounts, and growth opportunities
• Support commercial planning through customer insights, market intelligence, and demand forecasting
• Act as the voice of the customer in shaping messaging, content, and campaign strategies
• Help drive sales enablement efforts that improve commercial effectiveness

Build Organizational Capability

• Lead and develop a high-performing team of regional marketing managers and specialists
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Strengthen capabilities in digital marketing, analytics, customer engagement, and commercial marketing
• Create succession plans and talent development strategies across the regional organization

Deliver Performance & Continuous Improvement

• Establish and monitor KPIs including pipeline contribution, lead quality, campaign ROI, revenue influence, and account engagement
• Leverage analytics and customer insights to continuously optimize marketing performance
• Ensure effective use of marketing technology, automation, CRM, and customer data platforms
• Demonstrate measurable business impact to regional and global leadership

Success Measures

• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) gen