Senior Director, Marketing Operations & Analytics

We are so glad you are interested in joining Sutter Health!

Organization:

S3-Sutter Shared Services-Bay

Position Overview:

Provides leadership for Sutter Health’s marketing operations, analytics, and marketing platforms/technology capabilities to enable a modern, high-performing marketing organization. Leads transformation efforts that improve how marketing plans, executes, measures and optimizes work across channels. Establishes the marketing operating model (intake, prioritization, governance, delivery standards, and reporting), drives performance measurement, and identifies actionable insights to improve marketing performance and enhance strategy. Highly collaborative and serves as a connection point across the marketing leadership team, ensuring strategy, execution, and measurement are aligned to deliver clear accountability and optimal performance.

Job Description:

EDUCATION:

• Bachelor's degree in a relevant field

TYPICAL EXPERIENCE:

• 15 years recent relevant experience

JOB ACCOUNTABILITIES:

Transformation Leadership: Modernize Marketing Operating Capabilities

• Leads transformation initiatives that strengthen marketing effectiveness, efficiency, and accountability through improved operating practices, measurement maturity, and enabling platforms.

• Establishes and evolves a scalable marketing operating model (ways of working) that clarifies roles, decision rights, and cross-functional dependencies across enterprise and operating unit teams.

• Develops governance practices and operating rhythms that improves prioritization, execution consistency, and visibility into delivery and outcomes.

• Leads the adoption and responsible use of artificial intelligence—including agentic AI—to enable marketing teams, expand capacity through automated workflows and decision support, and create scalable ‘extensions’ of the team that can execute repeatable tasks and recommendations with appropriate governance.

• Promotes a culture of continuous improvement, experimentation, and learning, strengthening marketing’s ability to move quickly while maintaining quality and compliance.

Marketing Operations: Governance, Portfolio Management and Program Enablement

• Develops and governs standardized workflows across the marketing lifecycle, including intake, prioritization, briefing, resourcing, timelines, approvals, launch readiness, and post-campaign learnings.

• Leads marketing portfolio management practices to ensure work is aligned to enterprise strategy and is appropriately resourced, sequenced, and delivered on time.

• Defines service-level expectations, documentation standards, and operating cadence to improve predictability and cross-functional coordination.

• Owns and improves planning and execution artifacts (process documentation, templates, playbooks and training) that enable consistent, high-quality delivery.

• Partners with marketing leaders and agency teams to improve throughput, reduce cycle time, and increase marketing productivity.

• Oversees cross-functional project management for complex, multi-stakeholder initiatives—ensuring clear scope, timelines, dependencies, and accountable delivery.

Marketing Analytics & Strategy Enablement: Measurement, Insights and Optimization

• Defines and operationalizes marketing measurement frameworks and KPIs across paid, owned, and earned channels, aligned to business outcomes and strategic priorities.

• Establishes dashboards, scorecards, and reporting cadences that provide actionable insights and enable data-informed decisions at the executive, enterprise, and operating unit levels.

• Translates performance data and customer signals into recommendations that inform marketing strategy, channel investment decisions, targeting approaches, and creative optimization.

Marketing Platforms & Technology: Roadmaps, Requirements, and Delivery

• Leads the charter for marketing platforms and technology, including roadmap definition, prioritization, and ongoing optimization of the marketing technology stack.

• Establishes and maintains short- and long-term roadmaps for enabling capabilities, sequencing priorities in partnership with marketing leadership and key technology stakeholders.

• Ideates, researches, specifies, and leads the implementation of new capabilities and platform enhancements that improve marketing execution, measurement, and customer engagement.

• Optimizes and expands successful technologies, driving the next best value-add for marketing teams through adoption, enablement, and con