Marketing Coordinator

Benchmark has been a trailblazer in senior living for nearly 30 years, operating 68 communities with 7,400 associates across the Northeast. With $3 billion in assets under management and $700 million in annual revenue, the company is experiencing historic growth, expanding its footprint from Boston to Washington DC. Benchmark offers independent living, assisted living, memory care, and continuing care retirement communities, positioning itself as a leader within this growing real estate sector. Senior housing has consistently ranked among the top three real estate sectors for long-term investment returns, and with the Baby Boomer 80+ population projected to grow over 5% annually through 2030, demand is surging.
To meet this demand, senior housing development must nearly double historical levels over the next two decades. Benchmark is outpacing industry growth, backed by prominent investors such as Brookfield, Prudential Financial, Omega Healthcare Investors, and Ventas, Inc. Its brand strength is reflected in its 62 Best Senior Living Community awards from U.S. News & World Report in 2024, far exceeding industry averages.
Benchmark’s success is deeply rooted in its people. The company’s purpose – Transforming Lives Through Human Connection – is lived daily by associates who embody its core values: Called to Care, Better Together, and Be the Benchmark. Recognized as a Top Place to Work by The Boston Globe for 18 consecutive years and certified as a Great Place to Work for eight years, Benchmark fosters a culture of inclusion, growth, and recognition. It supports employees through initiatives like an associate grant program called One Company Fund, Benchmark University, an Inclusion Advisory Council, and a Cultural Ambassadors program. With over 500 associates boasting 15-plus years of tenure, and an annual gala celebrating excellence, Benchmark continues to be a destination for meaningful careers and compassionate care – setting the standard in senior living.
The Marketing Coordinator supports Benchmark’s digital, social and local media efforts across communities and corporate channels, executing marketing initiatives, maintaining brand standards, and driving engagement across social media, email, and reputation platforms.
This is a fast-paced, hands-on role ideal for someone who is detail-oriented, proactive, and eager to learn. The ideal candidate takes initiative, communicates clearly, and is comfortable managing multiple priorities while supporting a high-performing marketing team. This is a great opportunity for someone early in their marketing career who is looking to grow, take on new responsibilities, and gain exposure across multiple areas of marketing.
Key Responsibilities:
Online Review Management:
• Monitor and respond to community online reviews and social comments, ensuring a 100% response rate in partnership with community teams and the Internal Communications team
• Track and report on review monthly performance, highlighting key trends
• Support updates to standard response language to ensure relevance and consistency

Social Media Management:

• Execute social media content across platforms (Facebook, LinkedIn, Instagram, TikTok as applicable) through our social media management platform
• Evaluate and schedule all corporate content social media posts, working with internal team members and agency partners
• Ensure timely posting of all content, including real-time or trending posts when appropriate
• Monitor and respond to comments and messages, escalating when needed
• Review community social media content to ensure alignment with brand standards
• Support community teams with social media best practices and platform usage
• Assist with paid boosts and basic performance tracking
• Compile monthly social media performance reports

Digital & Campaign Support:
• Execute HubSpot email sends for corporate and community communications
• Assist with website updates and basic content management
• Support audits (e.g., competitor, third-party profiles) and summarize findings
• Support project coordination and execution for campaigns, events, and initiatives (e.g., social contests, campaigns)
Performance & Process Support:
• Track performance across channels (social, email, online reviews) and share key takeaways and observations
• Identify opportunities to improve processes or workflows and communicate them to the team
• Support execution of KPI-driven initiatives through strong attention to detail and follow-through
• Proactively communicate status updates, risks, and support needs in a timely manner

Special Projects & Growth Opportunities:
• Support and contribute to special marketing initiatives, campaigns, and new projects as needed
• Take on additional responsibilities and str