Senior Manager, eCommerce Content Strategy and SEO

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.  We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

We’re looking for an amazing Senior Manager, eCommerce Content Strategy & SEO to fill this role, which is based in our Fort Lauderdale office. In partnership with marketing, you’ll be the strategic mainstay in shaping our brand narrative and product presentation across digital platforms. You’ll spearhead the development and execution of a comprehensive content and SEO strategy, ensuring alignment from overarching category themes down to the nuances of individual products. You’ll lead an external SEO agency in crafting and executing on a holistic strategy encompassing content creation and sound technical platform health to achieve aggressive traffic improvement goals.  Your role will be pivotal in enhancing customer connections by delivering highly relevant and engaging content that resonates with our audience and you’ll prioritize initiatives based on their return on investment, utilizing data-driven insights to drive content performance and optimize guest engagement. 

This position demands a keen understanding of SEO best practices, rapid organic growth strategies, brand voice and customer needs, leveraging your expertise to maximize content effectiveness and achieve our eCommerce objectives.

Here’s a summary of what Princess is looking for in its Senior Manager, eCommerce Content Strategy & SEO. Is this you?

Responsibilities

• Lead Princess Cruises’ strategy for how to educate and inspire prospective and past guests about their offerings on princess.com, taking into account the various needs among different segments and how to best personalize and curate content for each of those segments (e.g. new to cruise, new to Carnival and several past guest segments including inactive vs. active guests and casino and other high onboard spenders) 
• Collaborate and align requirements and priorities with numerous stakeholders across the organization (e.g. CMO, Director, Creative Brand Marketing, Director, Creative, Snr Dir, Digital Strategy & Product, Snr Dir, eCommerce Technology, Legal Counsel (multiple countries), Director, Shorex Ex, Snr Director, Digital Product (mobile app), Snr Manager, Product UX Manager).
• Lead Princess Cruises’ strategy to rapidly increase organic traffic to princess.com.  Oversee SEO Agency in developing new content (ie blog articles, new site pages, etc), optimizing existing assets, building a roadmap for technical optimizations on the platform and improving domain authority via backlink strategies and execution. 
• Collaborate and align strategy with the Media team and product marketers as well as Digital Product and IT teams for execution. 
• Oversee content development to ensure content meets business objectives, aligns with brand voice, follows best information architecture best practices, is relevant to the target audience, follows digital style guidelines, is search engine optimized and ADA-compliant; content must also work across devices and platforms. This includes defining and following an agreed upon review process with various departments for feedback and approvals. 
• Ensure Legal & Accessibility Compliance: Oversee content to ensure adherence to copyright laws, privacy regulations, and accessibility standards (WCAG).
• Develop business requests and priorities to product owner/scrum teams; collaborate on requirements gathering; review and approve completed business requirements for development work to be approved, sized, and prioritized; requests include new projects, as well as requests to ensure content management systems meet publishing needs and the platform maintains high performing SEO enablement health. 
• Drive Content Performance Optimization by leveraging advanced analytics tools (e.g., Adobe Analytics, Google Analytic as) to identify and address engagement, conversion barriers and growth opportunities.  Develop and execute content strategies informed by data insights to enhance user experience and maximize ROI. Conducts Audits and Testing to refine navigation, taxonomy and seo content effectiveness, driving continuous improvement.
• Create and manage the princess.com content calendar, setting priorities for the content team and gaining alignment with cross-functional teams when relevant (e.g. new product launches); serve as product (ship features, onboard experiences, itineraries/destinations) subject matter expert for ecommerce team.