Director, Growth Marketing

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Director, Growth Marketing to play a key role in reshaping our user acquisition strategies at Webflow. In this critical position, you will spearhead inventive approaches and oversee a team of over 10 growth marketing professionals across both paid and organic channels.

About the role 

• Location: Remote-first (United States) 
• Full-time
• Exempt 
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • • United States  (all figures cited below in USD and pertain to workers in the United States)
      • Zone A: $179,100 - $251,550
      • Zone B: $168,300 - $236,500
      • Zone C: $157,600 - $221,400
• Reporting to the VP, Growth 

As a Director, Growth Marketing you’ll … 

• Channel Optimization: Oversee both paid and organic growth marketing channels, optimizing performance to maximize user acquisition while staying ahead of industry trends.
• Strategic Leadership: Take ownership of the growth marketing team, providing strategic direction and leadership to drive innovative and effective user acquisition strategies.
• Team Leadership: Lead and inspire a team of 10+ growth marketing experts, fostering collaboration and ensuring the team's alignment with overall business goals.
• Cross-functional collaboration: Collaborate with cross-functional teams, including product, design, and analytics, to ensure a cohesive and integrated approach in achieving acquisition goals.
• Upmarket Expansion: Drive initiatives to accelerate our move upmarket, developing and executing growth strategies that target higher-value customer segments, aligning with the company's expansion goals and positioning Webflow as a leader in the evolving market landscape.

In addition to the responsibilities outlined above, Webflow supports you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Director, Growth Marketing if you:

• 6+ years of experience managing Growth Marketing teams
• Demonstrated success in developing and executing innovative, high-impact acquisition programs; ability to inspire and lead a team, fostering a collaborative and high-performance culture
• Data-driven decision making: experience using data insights to make informed decisions and refine strategies; familiarity with tools and platforms for data analysis and reporting.
• Cross-functional collaboration skills: Proven ability to collaborate effectively with cross-functional teams, including product, sales, design, finance, and analytics

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those g