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CRM Digital Marketing Manager - HA
WorldLink USEnglewood Cliffs, United Statesfull_timeVerifiedPosted 18 Sept 2025
About the role
TITLE: CRM Digital Marketing Manager - HA
POSITION TYPE: Full Time (W2)
LOCATION: Englewood Cliffs, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a CRM Digital Marketing Manager - HA who will be responsible for being an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. You will manage best in class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. You must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. You must posses the vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. You must be able to manage internal stakeholders across the organization, and be agile to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Appliance (HA) categories.
Role and Responsibilities:
POSITION TYPE: Full Time (W2)
LOCATION: Englewood Cliffs, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a CRM Digital Marketing Manager - HA who will be responsible for being an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. You will manage best in class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. You must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. You must posses the vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. You must be able to manage internal stakeholders across the organization, and be agile to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Appliance (HA) categories.
Role and Responsibilities:
- Manage day-to-day CRM communications calendar and
execution across all Home Appliance categories.
- Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
- Align
CRM creative with IMC to create fit-for-purpose, consumer-centric copy
& content to impact the HA business driving traffic to the .com site, yield
conversions and being mindful of consumer journey phase and intent.
- Partner with corporate marketing team, adhering
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