Customer Marketing Lead

Company Description

JDE USA is a fast-growing tea and coffee company headquartered in Maynard, MA and a subsidiary of JDE Peets, the world’s largest pure play coffee and tea manufacturer. We are expanding our team with a new Customer Marketing Lead role. 

Job Description

This position is responsible for overseeing the strategy, analysis, and execution of the JDE Coffee business across Retailer.com sites. The ideal candidate has experience leading eCommerce initiatives with key retailers and their media agencies such as Target and Walmart. This individual should be a passionate, driven strategist with proven experience in Ecommerce and optimizing the Digital Shelf.  This role will be instrumental in helping to establish processes and finding new opportunities to accelerate omnichannel growth. 

Responsibilities:

• Ensure perfect digital shelf - Coordinate product setup including production of copy, imagery, keywords, attributes, ratings and reviews, and other product data with internal and external teams. Ensure listings are optimized to drive findability and conversion across key accounts. 
• Performance media management - Collaborate with internal and external agency partners to drive growth, increase      customer engagement, and improve product ranking across top Retailer.com sites. Mange multiple budgets to ensure KPI’s are met and delivered across top accounts. 
• Monitor content quality scores- conduct ongoing assessment of content to improve scores and identify opportunities for improvement and optimization including rich media, video, UGC, etc. 
• Customer relationship management- Establish regular cadence of customer meetings to assess current performance, determine functionality roadmap, and identify next steps of optimization to meet aligned goals 
• Promotional planning- Align on key drive periods, promotions, off-shelf commitments to determine how to drive omnichannel growth
• Test and Learn - Drive test and learn agenda for the brand to determine the most effective way to reach and convert new customers.
• Inventory Management - Work with Operations, Analysts, and Customer to maintain proper inventory levels. 
• Analysis and reporting - Ability to analyze a variety of data sources to develop solid, actionable recommendations that address specific goals/objectives and tell the business story. Provide insightful and comprehensive monthly business review to management team. 

Qualifications

• Minimum of 7+ years’ experience in eCommerce and direct-to consumer in a brand setting. 
• Proven Ecommerce strategist with solid understanding of what drives growth in an online business in ever-changing omnichannel environment.
• Growth mindset with a desire to test new ideas to unlock new growth.
• Excellent data analysis skills and business acumen to turn analysis into insights and recommendations.
• Passion for Ecommerce and professional curiosity for how things work - to test, improve, and apply learnings where possible.
• Ability to multi-task in a fast-paced, entrepreneurial environment. 
• Upbeat and positive attitude with strong interpersonal and collaboration skills.
• BA/BS (Marketing, Business, Economics, or related analytics fields a plus)

Additional Information

All your information will be kept confidential according to EEO guidelines.