Takes initiative in identifying tone and voice of relative stakeholders to write clear, persuasive, original content that focuses on the audience, tells a compelling story, creates urgency and drives action

Assists with philanthropic and fundraising writing needs

Conducts thorough research to fact-check content and ensure accuracy.

Applies a deep understanding of audience segmentation, marketing research, and audience and project requirements as defined by creative briefs and project discussions to develop and review copy that engages ASU and ASUEP’s constituents.

Utilizes best practices in SEO and writing for the web to improve performance as it relates to search performance

and page engagement

Utilizes best practices in email content development to improve open and click through rates

Creates and updates training and instructional materials for the marketing and communications community, including such pieces as online brand guides, printed brand books, email brand updates and presentations

Works in close alignment with various Outreach Hub teams, including the design and video team, project management, alumni engagement, performance marketing, paid media and web and digital teams

Actively balances a variety of projects, prioritizes workload based on deadlines and routinely reports progress on projects through project management tools and processes; proactively communicates to supervisor well in advance when deadlines are in jeopardy

Actively participates in internal and external workgroups and committees to advance projects and stay informed about emerging best practices

Other duties as assigned

 Ability to write targeted, persuasive communications and marketing materials for a variety of audiences

Ability to create best-in-class communications and modify content as needed for different channels and platforms

Demonstrated knowledge of AP style and applying brand standards

Ability to work in a fast-paced environment handling multiple projects and meeting deadlines

Ability to problem solve, make decisions and work both independently and as part of a team, with minimal supervision, in a highly collaborative environment

Excellent verbal and written communication skills

Creative and critical thinking skills; and high attention to detail

Team-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituencies

Proficient in MS Office suite, Google Docs and project management systems

Skilled in exercising a high degree of judgment and diplomacy

Ability to maintain a high degree of confidentiality and responsibility regarding information related to ASU Enterprise Partners, its subsidiaries and university business and confidential prospect information

Bachelor’s degree in English, journalism, communications, marketing or a related field

Four (4) years or more of content marketing, marketing communications, marketing project management or related experience

Or any