Executive Director - Companion Animal Global Marketing, Therapeutics Portfolio Lead

Job Description

The Executive Director, Companion Animal (CA) Therapeutics Portfolio leads the strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. Our Animal Health Division has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth.

You will lead the brand and product management of existing and new Therapeutics, marketing strategy, campaign and key message development to drive successful global strategic launches of major new innovative products. The Lead and the franchise marketing teams are expected to drive innovation to capture the most value at the customer level in alignment with division’s strategic initiatives.

This is a new position requiring a leader with vision, strong market understanding, and outstanding leadership and influencing skills. You will be responsible for setting the direction for all existing and future therapeutic products and the full therapeutic portfolio. You will also have responsibility for influencing category growth, the company’s category portfolio strategy and synergies between all product and service offerings within the therapeutic franchises.  Further, in conjunction with Research and Development, you will be driving the future pipeline direction utilizing your deep understanding of the needs of customer segments and motivators that drive behavior.

The Companion Animal Therapeutic Portfolio Lead reports directly to the Associate Vice President of the Companion Animal Business Unit and will lead a core team of 3 marketing experts but with a scope of influence extending globally, leading large extended teams consisting of marketing and sales team members across all geographies. The position will be based in Rahway, NJ.

This position is an essential and prominent leadership position and will interact and influence at all levels of the company as needed (including Senior Executives) to ensure optimized and successful CA marketing strategy, competitive differentiation, and creating cross-portfolio value.

Primary Responsibilities: 

Global Brand, Category, and Portfolio Strategy

• Accountable to lead brand and global cross portfolio strategy, understand competitive dynamics above product level, identify growth opportunities, prioritize areas of focus and growth, define competitive advantages, and set a work standard of excellence.

• Direct, oversee and develop customer strategies and portfolio marketing/ commercial strategies for all existing and future therapeutic products and full therapeutic range within and across categories, ensuring alignment with and integration of regional and key local market needs and growth opportunities.

• Develop and gain company agreement for plans to drive category growth, the company’s category portfolio strategy, and synergies between all product and service offerings within the therapeutic franchises.

• Collaborate with Regional VPs, market GMs and CA Business Unit leaders to prioritize strategic portfolio development, strategy, and timelines.

• Communicate, collaborate, and align actions with key stakeholders within the organization on core marketing launch strategies and address local launch and post-launch needs.

• Provide strong category leadership to ensure successful implementation to support product launches throughout the world.

• Build, further develop, and leverage relationships with industry to grow our Animal Health Division in market leadership for companion animal.

Market Insights, and Competitive Intelligence and Knowledge Sharing

• Understand and use key sources of information working with Competitive Intelligence resources to understand dynamics of categories and seek market opportunities.

• Build and leverage deep insight at segment level.

• Collaborate and partner with regions, markets, and customers to gain insights.

• Share learnings with the local team and internal partners.

Messaging, Positioning, Integrated Marketing Campaigns and Customer Engagement 

• Craft messaging and positioning in the categories; conduct competitive and market analysis to determine and highlight key differentiators.

• Leverage proprietary customer segmentations (vets and pet owners) to elaborate content and messages customized to targeted populations.

• Direct planning, creation, and launch creative campaigns that resonate with Veterinary professionals and Pet Owner audiences.

• Lead customer-centric thinking and craft programs to meet those target au