Director of Performance Marketing

Department: Growth

Employment Type: Full Time

Location: Remote - United States

Compensation: $160,000 - $200,000 / year

Description

Company Description

In 2019, we started building profitable startups from scratch. We brought together top engineering minds from places like Princeton and MIT to drive a 100% success rate and turn company building into a science.

During that time, we’ve built ten high-growth companies driving $100M+ in revenue. Along the way, we’ve developed an engineering approach to entrepreneurship rooted in algorithms and advanced mathematics.

Now, we’re working to automate company building to the point that we can press a button to launch profitable companies—ventures that can reinvest their own resources to become enterprises that help millions, or even billions, of people.

Position Description
Mechanism is seeking a Director of Performance Marketing to drive paid customer acquisition across multiple high-growth startups in our portfolio.

In this role, you will own both the strategy and execution of paid media programs with a strong emphasis on hands-on campaign management in Meta Ads and Google Ads. You’ll also build and lead a lean high-performing team, and develop the systems and processes required to launch companies at scale.

We are seeking a deeply analytical, humble, and coachable marketing expert who understands not just how to run ads, but why growth systems succeed. You should be fluent in auction dynamics, algorithmic optimization, creative impact on performance, and measurement methodologies.

This is not a fit for candidates whose experience is limited to managing agencies or building decks. You should be capable of rolling up your sleeves, building campaigns, running structured tests, and delivering measurable business outcomes.

You will work closely with CEOs and stakeholders to ensure campaigns align with business objectives, and you’ll collaborate cross-functionally with SEO, partnerships, lifecycle, reverse engineering, and growth operations to drive integrated growth.

This is an exciting opportunity for someone who is passionate about entrepreneurship, thrives in high-velocity environments, and wants to build exceptional marketing systems while helping others do the same.

The role reports directly to Mechanism’s VP of Growth.

Key Responsibilities

Key Responsibilities

• Own performance marketing strategy and execution for multiple portfolio companies, with deep focus on Meta Ads and Google Ads.
• Personally manage and optimize campaigns in Meta and Google Ads - owning strategy, execution, testing, and reporting as needed to drive performance.
• Starting as an IC (individual contributor), you’ll ramp up on the accounts and businesses quickly identifying opportunities to grow the team (~1-2 employees in the first 12 months) as the portfolio needs grow.
• Present campaign results, strategy, and recommendations to CEOs and portfolio leadership in a clear and actionable manner.
• Build scalable processes and systems for launching and optimizing performance programs across multiple brands and verticals.
• Explore and test emerging channels (e.g. TikTok) and leverage AI to uplevel campaign management and creative testing workflows.
• Develop a CRO testing framework that improves channel unit economics and drives scale.
• Structure and analyze rigorous A/B tests to improve performance and efficiency.
• Develop and document best practices for campaign architecture, creative strategy, bidding, targeting, and measurement.
• Monitor daily performance and report on KPIs, providing actionable insights and recommendations to CEOs/stakeholders - you’ll be responsible for performance and reporting performance.
• Stay current on industry trends and algorithm updates, and continuously improve our systems accordingly. 
• Foster a culture of curiosity, learning, and rigorous thinking across the growth team.

Skills, Knowledge and Expertise

Who You Are

• You are a builder who’s energized by creating systems, driving outcomes, and solving hard growth problems in the zero-to-one stage.
• You are deeply hands-on with Meta Ads and Google Ads platforms who’s capable of personally building, optimizing, mentoring, and scaling campaigns.
• You have a deep understanding of why systems work - fluent in auction mechanics, auto-bidding strategies, creative economics,