Digital Merchandising Content Strategist

It's fun to work in a company where people truly believe in what they are doing!

Join Neogen Corporation’s Global Integrated Marketing eCommerce Strategy function, a team that defines, develops and delivers exceptional shopping experiences for Neogen online customers.

As a Digital Merchandising Content Strategist, your goal is to deliver personalized digital experiences where customers can shop, buy and learn everything about Neogen’s products and services. You will partner with a wide variety of cross-functional teams across Neogen, including sales, product, brand, digital and regional teams. You will create new content experiences for multiple segments and develop merchandising campaigns to drive growth. You have a history of designing and activating impactful digital content strategies that span the entire customer journey—from awareness to loyalty.

This position reports to eCommerce Strategy Sr. Manager and is a remote position that can be performed from a home office within the U.S., with working hours aligned to the Eastern time zone.

Key duties and responsibilities include:

Merchandising Content Strategy

• Content strategy: Partner with global and regional marketers, product and SEO teams to design and implement content strategies that resonates with different audiences, engage from campaign to purchase and supports the digital presence of our products
• Content effectiveness: Responsible for online persona development, content audit and analysis, content type and taxonomy development, messaging, tagging, metadata, content recommendations and content governance.
• Develop merchandising content optimization plans and recommendations
• Product data curation: Audit, analyze and optimize product information and digital assets, create and manage business rules, processes, and workflows for product data collaboration and governance, and collaborate with stakeholders to gather and validate product data
• Train content authors on best practices to ensure merchandising content is discoverable

Conversion Rate Optimization

• Data-Driven Optimization: Leverage our analytics stack to identify conversion bottlenecks and opportunities. You'll translate complex data into actionable insights that drive our optimization roadmap. We're looking for someone who's obsessed with the numbers and knows how to turn insights into impact.
• Plans test and learn cycles using data and insight, aiming to be as close to the target audiences’ needs and desires as possible.

Knowledge, skills and experience required includes:

• Bachelor’s degree. MBA a plus
• Significant prior experience in digital merchandising, content strategy or eCommerce strategy
• A portfolio of samples or case studies demonstrating content challenges tackled in previous roles
• Experience enhancing merchandising content performance through data-driven insights. You have an analytical mindset with experience in content analytics, conversion rate optimization, and a/b testing techniques (Google Analytics, Optimize, Optimizely, etc.)
• Experience auditing, analyzing and optimizing content within content recommendation engines, content management (CMS) and product information management (PIM) systems
• Excellent interpersonal skills and comfort interacting on all levels of the organization will be imperative to your success as you will be working with content producers from across Neogen to craft the content roadmap that turns traffic into qualified leads.

Please press Apply to submit your application.
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From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.