Senior Manager, Marriott Cobrand Customer Marketing
American ExpressAbout the role
Description
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Cobrand Partnership Marketing Team oversees marketing for our US Consumer cobrand products.
The Senior Manager of Marriott Cobrand Customer Marketing is a high-profile position in the fast-paced dynamic environment of U.S. Consumer Marketing. This individual will be responsible for developing and advancing a robust growth and loyalty marketing strategy for a high value cobrand portfolio, serving as a key point of contact with the Marriott customer relationship. They will partner closely with internal cross-functional partners and external partners at Marriott in addition to leading a team of 2 marketers with responsibility for driving customer marketing through partner-owned channels including email, site and mobile. In addition, this individual will work closely with their counterparts across Marriott acquisition marketing, Amex channel owners and other cobrand managers to establish and achieve Marriott portfolio objectives.
Responsibilities include:
· Set the strategic vision for Marriott cobrand customer marketing and develop a comprehensive annual marketing plan that delivers year over year new account, treatment and revenue growth
· Lead efforts across the Marriott portfolio for continued channel growth
· Optimize performance in new and existing channels while maintaining focus on costs and efficiency
· Leverage the best assets across the Blue Box to infuse the Amex DNA into the Marriott Cobrand relationship
· Lead and inspire a team of two seasoned marketers
Qualifications:
- Exceptional written and verbal communication skills; able to effectively distill complex material and convey the “so what”
- Demonstrated ability to drive results through data driven analysis, with a strong performance for a background in performance marketing
- Strong project management skills with a demonstrated ability to efficiently and effectively manage and track multiple high priority initiatives simultaneously
- S
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