Director, Social Strategy (Pharma Agency)
Avalere HealthAbout the role
The Director, Social Strategy will lead the development of cross-platform social strategy across patient and HCP audiences, helping establish social as a strategic capability within Avalere Health. This role will be responsible for identifying platform opportunities, evaluating audience engagement trends, shaping innovative social recommendations, and partnering closely with internal teams, clients, and external partners to build integrated organic and paid social approaches.
This individual will serve as Avalere’s subject matter expert on social engagement, advising both internal stakeholders and clients on evolving platform behaviors, emerging content formats, influencer opportunities, and social-first campaign thinking. The role will also lead the recruitment, evaluation, and management of key opinion leaders (KOLs), digital opinion leaders (DOLs), patient ambassadors, and other relevant social voices to strengthen brand engagement strategies. The role requires a balance of strategic leadership, client-facing communication, hands-on planning, and cross-functional collaboration.
What You'll Do
- Lead cross-platform social strategy across patient and HCP audiences
- Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
- Develop strategic recommendations for organic and paid social as part of integrated campaign planning
- Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
- Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
- Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
- Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
- Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
- Translate social insights and performance trends into act
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s