Director, Data and Analytics

<div class="content-intro"><p>Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.</p> <p>Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.</p> <p>By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at <a href="https://later.com/">later.com</a>.</p></div><h2><strong>About this position:</strong></h2> <p class="p1">Later seeks a dynamic Director of Data Analytics to oversee our Insights &amp; Analytics team. This&nbsp;leadership role involves guiding a diverse, cross-functional group of embedded analysts who support&nbsp;our Marketing, Sales, Client Services, Creator Success, RevOps, and Product departments.You’ll&nbsp;own the analytics roadmap, our BI layer, and how the company uses data to make decisions.&nbsp;This is a player-coach role. You’ll set the strategic vision and grow the team while staying hands-on&nbsp;delivering high-impact analyses alongside your reports. The time split is roughly equal across three&nbsp;dimensions: strategic leadership, individual contribution, and people management.This is a strategic&nbsp;leadership role. You'll set the vision for the Data Analytics team, drive strategic initiatives, and grow&nbsp;the function. While staying informed on delivery and coaching the team, the emphasis will be on&nbsp;long-term strategy and organizational growth.&nbsp;</p> <h2><strong>What you'll be doing:</strong></h2> <p class="p1"><strong>Own the Analytics Roadmap</strong></p> <ul> <li class="p2">Define quarterly and annual analytics priorities, aligning to company OKRs across Later&nbsp;Social, Later Influence, and Mavely</li> <li class="p2">Balance strategic builds (predictive models, campaign forecasting, self-serve dashboards)&nbsp;with operational support and ad hoc stakeholder requests</li> <li class="p2">Drive the shift from reactive reporting to proactive, insight-driven ana