Senior Director, Brand & Channel Marketing

Overview

When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of “doing what is right as a human being”. Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability, and a sense of urgency all while putting knowledge to work to drive change.

 

In addition, we’re a Great Place to Work… and we really mean it! Kyocera Document Solutions America, Inc. has been officially certified as a Great Place to Work since 2022. An organization earns this distinction when its employees have expressed their trust in the people they work for, have pride in what they do and enjoy the people they work with.

 

As a Senior Director, Brand & Channel Marketing you will be the strategic leader responsible for advancing Kyocera’s unified brand presence, partner engagement, and corporate communications strategy. This role oversees Brand Management, Internal and External Communications, Channel Marketing, and Field Marketing — ensuring a cohesive brand narrative and consistent execution across all markets.

 

The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn’t come around every day.

 

Responsibilities

Brand Management

+         Lead the development and evolution of Kyocera’s brand strategy, ensuring alignment with corporate purpose, values, and growth objectives.

+         Oversee brand identity, positioning, and expression across all communications and experiences.

+         Ensure brand governance and consistency across all regions and channels.

+         Collaborate with agency partners to deliver innovative, on-brand creative that drives awareness and differentiation.

+         Supervise the Brand Manager to develop campaigns and content that elevate brand engagement and loyalty.

+         Communications (Internal & External)

+         Develop and lead a unified communications strategy encompassing corporate, media, executive, and internal communications.

+         Drive proactive public relations, media engagement, and thought leadership initiatives to enhance brand reputation.

+         Oversee internal communications, ensuring employees are informed, connected, and inspired through consistent messaging and active intranet engagement.

+         Partner with senior leadership to craft and deliver strategic messaging for major company updates, launches, and internal campaigns.

Channel Marketing

+         Lead the development and execution of the overall channel marketing strategy for both the Dealer Channel and Direct Channel, driving engagement, enablement, and business growth.

+         Enhance Kyocera’s Partnership Program through optimized incentives, MDF utilization, and co-marketing initiatives that support sales objectives.

+         Partner closely with Sales leadership using Microsoft Dynamics to share insights, monitor partner performance, and communicate marketing initiatives.

+         Plan and execute large-scale conferences to showcase new products, communicate corporate direction, and strengthen relationships with dealers and direct partners.

+         Design and manage incentive trips and loyalty programs to recognize and motivate top-performing partners and sales teams.

+         Collaborate cross-functionally with Product Marketing, Sales, and Corporate Brand teams to align channel strategies with go-to-market priorities.

Field Marketing

+         Oversee all regional and partner-facing marketing initiatives, including roadshows, partner events, and localized brand activations.

+         Supervise the Product and Sales Training Program, ensuring effective knowledge transfer and enablement for partners and field teams.

+         Gather voice-of-the-field insights through surveys and feedback to continuously enhance programs and messaging.

 

Key Objectives & Success Metrics

+         Strengthen Kyocera’s brand equity and ensure consistent execution across all communication and marketing channels.

+         Improve partner satisfaction and engagement through impactful, data-informed channel and field marketing programs.

+         Increase awareness, reach, and impact of brand and communications initiatives across both internal and external audiences.

+         Enhance collaboration between Marketing, Sales, and Product to drive go-to-market efficiency and success.

+         Foster agile, cross-functional teamwork that accelerates marketing execution and measurable business results.

 

Supervisory responsibilities

+         Lead and mentor a multi-disciplinary team across Brand Management, Commun