Sr. Director of Revenue Marketing

LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success, and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

Overview: As the Sr. Director of Global Revenue Marketing, you will play a pivotal role in managing and building strategy for campaigns, events, and targeted marketing activities. You will leverage a strong industry and solutions orientation, informed by data and a keen understanding of the target audience. Your leadership skills will enable you to drive strategic initiatives across Product, Sales, and Marketing through horizontal influence.

You will: 

• Strategic Campaign Development: Identify and develop strategic campaign opportunities, themes, and overarching brand messages on a quarterly basis, considering new product launches, market trends, vertical impacts, and revenue targets.
• Product Marketing Collaboration: Work closely with Product Marketing to define campaigns that accurately reflect our product value, user/buyer personas, and competitive differentiation.
• Customer Acquisition Strategy: Partner with Growth Marketing and Marketing Operations teams to influence and refine LivePerson's customer acquisition strategy and operational processes, ensuring delivery on MQL, SQL, pipeline, and revenue targets each quarter.
• Team Management: Build, manage, and retain a high-performing team across all geographies, establishing clearly defined measurable goals and outputs.
• Campaign Optimization: Centralize and optimize campaigns for efficient and effective delivery across all regions.
• Business Rhythm Cultivation: Develop a rhythm of business that aligns campaign priorities with product launches, industry trends, and field needs each quarter.
• Impact Measurement: Forecast, measure, analyze, and report on the impact of Field Marketing activities on sales pipeline and bookings.
• Event Strategy Management: Streamline and strategically map out LivePerson's event strategy, leveraging conferences/trade shows, executive community events, and smaller, intimate events.
• Performance Evaluation: Continuously evaluate pipe-to-spend and acquisition costs, adjusting demand tactics, campaign investments, and strategy as needed.
• Sales Collaboration: Ensure a highly productive relationship with Sales, fostering exemplary communication and aligning on campaign and target account strategies.
• Stakeholder Engagement: Consider partners' and customers' interests in all field marketing activities and proactively engage relevant stakeholders.
• Customer Advocacy: Oversee the Customer Advisory Board and Customer Advocacy program, maintaining a regular cadence of customer testimonials, speaking engagements, and case studies.
• Customer Success Showcasing: Run engagement and advocacy programs to highlight customer success, sourcing stories for use in the website, PR, analysts, and sales presentations.
• Regional Tailoring: Efficiently tailor campaigns to meet regional-specific needs and interests, including language, culture, competition, and partners.

You have:

• Experience: 10+ years in marketing within the software industry and 7+ years of progressive management experience with a focus on leadership and engaging global and local stakeholders.
• Relationship Building: Proven experience in building trusted relationships with executive sponsors and end users.
• Industry Knowledge: Deep understanding of the customer engagement, customer experience, and conversational AI space.
• Integrated Campaign Support: Experience in supporting an integrated campaign approach involving sales, channel and services partners, strategic alliances, and technology ecosystems.
• Educational Background: Bachelor’s de