Sr. Director Digital Media & Demand Generation

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for directing a metrics and results driven Digital Media & Demand Generation metrics driven team of nine professionals in partnership with a matrixed organization. The Sr. Director leads, plans, and executes targeted marketing and digital campaigns to drive lead generation to fill the B2B pipeline for Effectv. This role will drive the strategy for SEO/SEM, display, e-mail marketing, link building, content marketing, paid media (including video, radio, etc.), and website optimization.

This role will own and drive the relationship with Effectv's media agency to plan, execute, measure, and optimize our campaigns. In addition, this role will own the allocation of our media budget and continuously evaluate our media mix to focus on the most critical customer segments.

This role works in a very matrixed organization and works closely with the following teams to ensure cross-collaboration in execution of tactics, messaging, and campaigns with the goal of driving leads and revenue.

• Marketing Operations: Builds emails and automated nurture journeys, systematically collects, and manages data, maintains our marketing tech stack platforms and integrations including the implementation of Salesforce Marketing Cloud.
• Sales Operations: Supports and enables sales to sell more efficiently and effectively by reducing friction in the sales process which includes, people, process, and technology.
• Performance Optimization: Bridges the gap from day-to-day work to revenue impact with directional data guidance on efforts.
• Sales Development: Owns Effectv’s go-to-market narrative and value proposition; Partners with sales to deliver collateral, presentations, proposals, and creative service. This team works directly with the Sales organization to ensure alignment on strategy, business objectives and messaging.
• Effectv Sales Team: Dedicated Effectv sales team consists of Market Retail, Agency, Political, Enterprise, and Small Business consisting of ~800 sales representatives.
• Comcast Advertising Marketing: Covers marketing for the entire Comcast Advertising umbrella which includes Comcast Advertising, Effectv, Xumo, and Freewheel.
o Brand Team: Responsible for creating, enforcing, and revising brand guidelines, as well as holding postmortems to review and measure adherence to brand standards to build brand awareness, higher advertising effectiveness, attract talented employees, create loyal customers, define differentiation, and maximize our business value.
o Brand Content Team: Creation and sharing of material (such as long tail content, blogs, and social media posts) that stimulates interest.
o National Events Team: Manages all national large format events including, booth, attendees, strategy, etc.
o Social Media Team: Manages
o Effectv Insights Team: Research and planning

Job Description

• Ownership and accountability of top of funnel metrics to drive lead volume and nurture sales entered leads to an active advertiser as well as retain existing advertisers and win-back lost or inactive advertisers to positively impact revenue for Effectv.
• Manage portfolio of inbound and outbound marketing programs, including integrated campaign management, database and email marketing, webinars, trade shows, persona-based nurture programs, account-based marketing, search engine optimization, paid search, online programs, corporate website, outbound call campaigns for inside sales team, pipeline acceleration for direct sales and distribution channels.
• Works closely with Marketing Operations to optimize marketing technologies, processes, and systems, including database management, segmentation, analytics, data cleansing, etc. Define and optimize digital segmentation strategy and audience hierarchy as well as key customer lifecycle stages and messaging treatments.
• Collaborates with Sales Development and other key stakeholders to align on business priorities, value proposition, and messaging that informs campaign strategies.
• Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques.
• Monitor an