Marketing Copy Writer (Short-Form Specialist)

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

AssetWatch is seeking a highly motivated and creative Marketing Copy Writer with a passion for crafting compelling short-form content that drives leads. You will be a key player in developing engaging copy for our marketing campaigns across various channels, focusing on concise and impactful messaging that resonates with our target audience. If you thrive in a fast-paced environment and have a knack for turning complex ideas into clear and persuasive language, we want to hear from you! 

What You'll Do:

• Campaign-Focused Content Creation: Develop high-quality, short-form content for a variety of marketing campaigns, including:  

• Advertising Copy: Write concise and impactful ad copy for various platforms (e.g., Google Ads, social media ads, display ads) that grabs attention and encourages clicks. 

• Landing Page Copy: Craft compelling landing page content that drives conversions by highlighting key benefits and calls to action. 

• Marketing Email Copy: Create engaging email subject lines, preheader text, and body copy that increases open rates, click-through rates, and conversions. 

• Social Media Posts: Develop creative and engaging social media content that aligns with brand voice and platform best practices, including captions, tweets, and short-form video scripts. 

• Sales Collateral: Write concise and persuasive copy for sales materials such as brochures, one-page sheets, and presentations. 

• Collaboration: Work closely with other members of the marketing team including demand generation, digital marketing, events, and creative; as well as other team members to understand campaign objectives and target audience, ensuring consistent brand messaging across all platforms. 

• Content Strategy: Contribute to the development of content strategies by brainstorming creative ideas and identifying opportunities for short-form content optimization. 

• SEO Optimization: Incorporate relevant keywords and SEO best practices into content where appropriate to improve search engine visibility. 

• A/B Testing: Collaborate on A/B testing initiatives by creating variations of ad copy, landing page content, and email copy to optimize campaign performance. 

• Proofreading and Editing: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines. 

• Staying Up-to-Date: Stay current with industry trends, best practices, and emerging platforms in short-form content marketing.

Who You Are:

• 2+ years of experience in marketing copy writing, with a strong emphasis on short-form content creation. 
• Proven ability to write concise, persuasive, and engaging copy for various marketing channels. 
• Excellent understanding of marketing principles and best practices. 
• Strong attention to detail and a passion for creating high-quality content at scale. 
• Ability to work independently and as part of a team. 
• Excellent communication and collaboration skills. 
• Familiarity with SEO principles and keyword research. 
• Experience with content management systems (CMS) and marketing automation tools