AI Portfolio Marketing Lead

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

We help the world run better 

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

The Team 

Artificial Intelligence (AI) is one of the most transformative technologies of our time, and SAP Business AI is leading the way in embedding AI across enterprise applications to drive business innovation. As AI continues to reshape industries, SAP’s ability to clearly communicate its AI strategy, innovations, and customer impact is critical to our success. 

An important part of SAP’s Business AI mission is to accelerate AI adoption across SAP’s enterprise applications and redefine business productivity. As the Business AI Portfolio Marketing Lead, you will play a key role in shaping the narrative that defines SAP’s leadership in AI-powered business transformation. 

We are looking for a Portfolio Marketing Lead – Business AI to develop strategic narratives, launch messaging, and content for our Business AI portfolio that elevates SAP’s position in the AI market. This role will be responsible for crafting clear, compelling, and cohesive AI messaging & content that informs key launch moments, disclosure strategies, portfolio positioning, and high-impact event engagements. 

The role will also be shaping SAP Business AI’s corporate voice—ensuring our AI story is consistently told across product launches, industry events, public relations (PR), analyst relations (AR), social media  and key customer engagements. 

 

The Role: 

As the Portfolio Marketing Lead for Business AI, you will own the messaging architecture and naming nomenclature for SAP’s AI innovations, ensuring clarity and consistency across major marketing moments. You will partner closely with other focused Product Marketing colleagues, Communications, PR, AR, Social, Web and Events teams to shape and execute key narratives and content that defines SAP’s AI thought leadership. 

Key responsibilities include: 

• Develop and refine SAP Business AI’s core messaging, positioning, reasons to believe and ensure alignment across all business units, product teams, and customer-facing content. 

• Create compelling narratives and messaging for product launches, disclosures, industry moments, and SAP’s flagship events that represent the Business AI portfolio in a differentiated way vs competitors.  

• Lead the strategic development of AI content that can be utilized across PR, AR, demand generation, and sales enablement initiatives. Be point for Business AI participation in corporate advertising and demand gen campaigns to drive the appropriate messaging, proof points and content for briefs and execution with agencies.  

• Collaborate with cross-functional teams to ensure AI messaging is integrated across marketing, corporate storytelling, and customer communications at the portfolio level.  

• Partner with the Product Marketing team members to translate technical AI advancements into business-impact-driven narratives for enterprise audiences and identify customer stories and facts that can feed into our company narrative, earnings releases, and other high impact market interactions.  

• Support SAP’s AI marketing activations at key global events, ensuring a strong and consistent AI story across sessions, keynotes, and customer engagements. 

• Develop executive-ready content that can scale and used across multiple activations and field, including messaging briefs, event positioning documents, and talking points for AI-focused leadership discussions. 

• Ensure alignment between product marketing, analyst relations, and PR to maintain a consistent and compelling AI