Director, Product Strategy Life

Job Summary

The Director of Product Strategy, Life is the senior strategic individual contributor (IC) responsible for the product vision, market strategy, and business alignment for the Life Insurance line of business. This role owns the strategic product agenda for term life, whole life, universal life, indexed products, and annuities — partnering closely with GPMs, Sales VPs, the VP of Sales Enablement, Marketing, and carrier technology teams to ensure the Life Insurance LOB receives the product investment and go-to-market execution it needs to grow. Unlike a GPM, this role does not manage Product Managers directly; it influences through deep domain expertise, technology partnership with carriers and distribution partners, and strategic collaboration with GPMs and Sales leadership.

Individual Contributor Note: This is a senior individual contributor (IC) role. The Director of Product Strategy does not manage Product Managers directly. Influence is exercised through domain expertise, carrier and platform technology partnership, collaborative leadership with GPMs, and strategic alignment with the VP of Product, Sales VPs, and VP of Sales Enablement.

Key Responsibilities

LOB Strategy and Product Vision

• Accountable for defining, maintaining, and communicating the multi-year product strategy and vision for the Life Insurance line of business, including term, whole life, universal life, IUL, and annuity products.
• Own the Life Insurance product narrative — ensuring a clear, compelling, and differentiated product story for carriers, distribution partners, agents, and consumers.
• Develop and maintain an ongoing understanding of Life Insurance market dynamics, carrier product innovation, competitive positioning, and regulatory environment to inform roadmap priorities.
• Translate LOB business goals (revenue growth, agent adoption, carrier expansion) into clear product investment priorities, partnering with GPMs to incorporate them into roadmaps and OKRs.

Carrier Technology Partnerships

• Serve as the senior product point of contact for Life Insurance carrier technology partnerships — representing Integrity’s product capabilities, integration roadmap, and platform strategy in technology-focused carrier conversations.
• Partner with carrier technology teams to identify, define, and prioritize integration opportunities, data exchange requirements, and platform co-development that improve agent and advisor workflows.
• Work collaboratively with GPMs to translate carrier technology requirements and integration commitments into clearly scoped product roadmap items.
• Maintain awareness of carrier platform developments, API capabilities, and integration roadmaps across the Life Insurance carrier landscape to inform product strategy.
• Note: Carrier business relationship management, contract negotiations, and distribution partnership development are owned by the dedicated Carrier Relations function within Sales.

Cross-Functional Collaboration and Roadmap Influence

• Partner with GPMs across the product organization to ensure Life Insurance business requirements are clearly defined, prioritized, and incorporated into product roadmaps and OKRs.
• Collaborate with Product Managers, Marketing, and Design to create and maintain CX journey maps and CX personas specific to Life Insurance agents, consumers, and distribution partners.
• Serve as the senior LOB voice in cross-functional planning sessions, ensuring Life Insurance priorities are visible and advocated for across the product organization.
• Provide GPM partners with ongoing LOB market context — competitive intelligence, regulatory changes, and business performance data — to inform product decisions.

Market Intelligence and Competitive Insight

• Lead comprehensive Life Insurance market research, including carrier landscape analysis, competitive product positioning, agent experience benchmarking, and regulatory change tracking.
• Synthesize market and competitive intelligence into actionable product strategy recommendations for the VP of Product and GPM partners.
• Maintain awareness of state-by-state regulatory changes, carrier product filings, and distribution channel shifts that affect Life Insurance product strategy.
• Represent Life Insurance product strategy at industry events, carrier technology forums, NAIFA conferences, and distribution partner meetings.

Go-To-Market and Sales Enablement (Shared with Sales VPs and VP of Sales Enablement)

• Collaborate with Sales VPs, the VP of Sales Enablement, and Marketing to contribute Life Insurance product expertise to GTM plans — including input on product launch strategy, agent-facing rollout sequencing, and feature pri