Entertainment Market Research Analyst or Senior Analyst

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence. 

 

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:    

 

• Do what you love. With conviction. 

• Where discovery lives. And impact drives. 

• Celebrate difference. Cultivate belonging. 

• Big thinking. Collectively inspired. 

• Embrace the journey. Be human. 

The Opportunity

We’re looking for an Analyst or Senior Analyst to join our entertainment research team—partnering with the world’s top studios and streaming platforms to shape the content and campaigns that fuel cultural conversations. You’ll dive into both qualitative and quantitative research, helping answer big strategic questions about what audiences want, what resonates, and why. 

 

From crafting surveys and discussion guides to translating data into powerful stories, you’ll be hands-on throughout the project lifecycle. If you're driven by curiosity, passionate about entertainment, and excited to turn insights into impact, this is your opportunity to be at the heart of where research meets storytelling. 

Your Impact

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling.  

• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy.  

• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines. 

• Assist with translating data into clear, actionable insights and recommendations through visual, creative and story-driven reports. 

Who We're Looking For

 

• Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions.  

• Curiosity and Critical Thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn. 

• Problem Solver – You are a natural problem solver. When something doesn’t go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You’re always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics. 

• Data Driven – You’re comfortable working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs and Slides is preferred. 

• Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered. You are proactive and always keep an eye on the next step. 

• Clear and Proactive Communicator – You have excellent verbal communication skills and are able to communicate clearly and succinctly. You’re comfortable asking questions and sharing your point of view. 

• Hawk-eyed attention to detail – You notice when font sizes change unexpectedly or a proper noun isn’t capitalized. Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting. 

• Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for ma