Worldwide Associate Product Manager

Overview

Job Summary

 

The Associate Product Manager is responsible for executing all marketing support programs for designated products and product lines, including creating promotional materials, conducting sales training, and interacting cross-functionally with other departments to achieve corporate objectives. They participate in developing and executing market research and customer communication strategies. This role collaborates with internal and external stakeholders to identify product requirements, ensure product quality, and plan product enhancements. The Associate Product Manager uses sound judgment and decision-making to work independently within assigned accountabilities. Activities are performed in accordance with standard operating procedures (SOPs), Quality Systems Regulations (QSRs), safety, and administrative regulations and policies.

Responsibilities

Key Accountabilities

• Prepares and coordinates marketing support programs, contributes to planning and creating promotional materials, and writes marketing updates and other internal/external communications related to the assigned business line.
• Develops and maintains competitive files, performs competitive analyses, and becomes a subject matter expert.
• Leads the development and execution of marketing strategies for their Business Line.
• Participates in both formal and informal market research and reports findings to the marketing management team.
• Assists with market analysis, which includes documenting competitive pricing, market share, positioning, and portfolio planning.
• Assists in developing and delivering training programs and educational presentations to both internal and external audiences.
• Collaborates effectively to support and update stakeholders, including global marketing and sales teams and customers.
• Establishes strong relationships with key stakeholders (R&D, Manufacturing, Supply Chain, Finance, RA/QA/QE, Clinical Software, GSS, other SBUs, Werfen affiliates/customers).
• Nurtures existing relationships with global key opinion leaders in autoimmune diagnostic testing. Develops new relationships with individuals in areas of clinical/technical interest.
• Conducts VOC surveys to assess customer expectations and identify unmet needs.
• Develops commercial product training materials and effectively presents material to diverse audienc-es.
• Collaborates and supports all aspects of trade show planning, including working with marketing communications to ensure successful outcomes.
• Complies with applicable standard operating procedures (SOPs), ISO, FDA, and other applicable Quality System regulations, as well as with applicable Environmental Health & Safety, Human Resources, and all other regulatory and administrative policies.
• Demonstrates company values in quality of work and working relationships.
• Performs other duties and responsibilities as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

 

Networking/Key relationships

 

This position requires extensive collaboration and partnership with multiple Autoimmunity and Werfen teams:

• Marketing
• Research & Development (R&D)
• Quality Assurance
• Regulatory Affairs
• Quality Enginering
• Manufacturing, Operations & Logistics
• Product Complaints Group
• Global Systems Support
• Finance
• Global Affiliates & Distributors

Qualifications

Minimum Knowledge & Experience for the position

 

Education:

• • Bachelor’s degree in sciences-related field or business required

Experience:

• Minimum of 2 years of experience required in clinical laboratory and/or in the healthcare/biotech industry, preferably in the in vitro diagnostics (IVD) sector, in one of the following functions: marketing, applications support, sales, R&D, other.
• Preferably with previous experience in the Immunology and/or Autoimmunity fields

Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.

 

Skills & Capabilities

• Adaptability & Learning Agility: Demonstrates the ability to adjust to changing priorities and business needs by applying previous experience and a willingness to learn in a fast-paced environment.
• Foundational Project Management: Supports project execution through effective organization, time management, and follow-through on assigned tasks.
• Reliable & Self-Motivated: Consistently delivers qualit