Director, Don Julio

Job Description :

Director Tequila Don Julio

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Brand Overview

Don Julio is a leader in the ultra premium and luxury segment of the tequila category and is a strategically critical brand to help achieve Diageo NAM’s share growth ambition.  In the last 10 years, Don Julio has grown from 200k cases to 2mm cases making Don Julio one of the most valuable brands in the Diageo spirits portfolio. The brand continues to be one of the most talked about tequila brands in culture and continues to be the #1 luxury spirits brand with 1942.

Job Profile

This is a director (L4) position that reports to the VP Marketing for Don Julio.  We are seeking a highly strategic, collaborative leader that is experienced in setting vision/long term strategy for the brand while delivering comms/culture plans that are highly commercially integrated.  This individual needs to be a proactive, self-starter that is skilled at inspiring internal and external partners, driving collaboration and alignment and problem solving.  The director needs to be skilled at driving all levers of the P&L, developing annual marketing/commercial plans, creating breakthrough partnership and culture plans, leading in luxury, and forecasting with supply.  The director will also partner with the Global Don Julio Brand Team to influence global tequila strategy and global expansion of Don Julio.  

Key Outputs / Deliverables

• Develop Long Term brand strategy for Don Julio and 5YP. 
• Develop and implement annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan
• Lead development and execution of ATL / integrated campaigns
• Lead PR, culture and influencer / partnerships strategy in partnership with teams
• Lead luxury agenda for existing and future variants in portfolio
• Manage A&P and return on investment optimization
• Engage RGM to set pricing strategy and execution. 
• Lead media / connections planning in collaboration with central media team
• Establish strong partnership with CP&A and commercial organization
• Drive agenda for quarterly business reviews
• Participate in S&OP process and all matters related to supply and forecasting
• Partner with innovation for new product development and execution of launches
• Inspire and coach team – direct reports, cross functional partners and external agency partners. 

Experience

• 10+ years marketing experience with track record of creating / implementing brand strategies and campaigns with tangible results
• Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus.  Luxury marketing experience also a plus.   
• US experience preferred
• Highly skilled relationship builder with the ability to foster a sense of partnership while driving towards alignment and action.   
• Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs
• Strong commercial skill with ability to enroll and motivate a large, complex sales organization
• Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions
• Ability to manage multiple projects effectively, prioritize and drive to action
• Comfortable managing renovation/supply led projects, and skilled at forecasting and managing S&OP processes.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2023-11-02

Salary Range:

Minimum Salary:

$140805

Maximum Salary:

$234675

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s prim