Sr. Director, Head of Brand and Integrated Marketing, Mobile Experience

Position Summary

Based in Plano, TX
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.
People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Reporting to the Vice President of Mobile Marketing, the Senior Director, Brand Marketing and Integrated Go-to-Market will be a strategic and creative integrated marketing leader responsible for bringing the Samsung Galaxy brand and products to life with innovative, 360 end-to-end campaigns, programs and activations that will build affinity, engagement and loyalty among current and future audiences. The leader will strengthen and grow Samsung Galaxy to #1 mobile brand in the US through a combination of differentiated brand strategy, bold creative, and fully integrated campaigns, programs and brand experiences across the entire Mobile portfolio of products.

This pivotal role requires an individual with a passion for building global brands, designing innovative campaigns and seamlessly connecting the dots between various teams, channels and initiatives into a fully integrated brand activation and go-to-market across product launches, always-on initiatives and brand’s physical and digital experience across owned channels, Retail, B2B and through partners (Carriers, National Retailers, other technology brands i.e. Google, Qualcomm, Intel, Microsoft).

This is not a traditional integrated marketing role – it will require strategic brainpower, boundless creativity, ingenuity, US cultural know-how, thinking beyond boundaries and pushing for integration between many diverse activities for scaled impact. It is an opportunity to reimagine the go-to-market playbook for a top 5 global brand translating the upside into market share growth.

You will be build out and lead an internal team and external agency partners to develop, orchestrate and execute impactful end-to-end marketing campaigns, programs and launches across all channels, tactics and formats: owned Social platforms, Paid Media, Influencer and Partnerships, Events and Experiences, Custom Programs, owned digital and physical Retail presence and joint initiatives with external partners. Making the Samsung Galaxy brand part of the cultural zeitgeist is a critical part of this role.

We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, chaos, organizational nuances and always striving to make things better and push the boundaries of what’s possible.

Skills and Qualifications

Roles and Responsibilities:

Brand Strategy

• Translate the global brand strategy into actionable, relevant and differentiated strategy and brand positioning for the US
• Develop and roll out a clear, actionable communication strategy (audiences, message, creative, channels) across the mobile portfolio of products.
• Unify various product launches, sustain, seasonal and always on campaigns into one integrated communications and go-to-market strategy across various levers - Social, Paid Media, PR, Influencer, Partnerships, Experiential etc (with a clear role for each)
• Define and activate the Samsung mobile brand’s unique role and place in culture with a clear programm