Director of Marketing - Woodward Park City

Location: Park City, Utah

Woodward Park City, located just 20 minutes from Salt Lake City, is a year-round world-class action sports facility with a culture that comes straight from our main product: Fun. If this sounds like the kind of place you'd like to work, progress, and play, we'd love to hear from you!

The global leader in action sports experiences, Woodward creates environments that inspire athletes, enable progression, and foster creativity. For 50 years, we've provided action sports enthusiasts of all ages and ability levels -- from aspiring youth to groundbreaking professional athletes -- with destinations, camps, and programs that develop athletic abilities and inspire individuals to become the best versions of themselves. We're seeking individuals who share our passion for action sports and youth culture to help us grow and expand our reach and impact. If this is you, we should talk.

The leader of the Woodward Park City Marketing team, the Director of Marketing – Woodward Park City will own the execution of the annual marketing plan for the Woodward's Park City business (WWPC), play an integral role in the development of the long-term marketing strategy for WWPC, champion the Woodward Park City brand and value proposition internally and externally, and will be a part of the team that brings the brand promise to life for all Woodward visitors.

Reporting directly to the Woodward Park City General Manager, this position is a highly visible role with a tremendous ability to influence and impact the organization and the next generation of action sports enthusiasts. Successful candidates will be comfortable working in a dynamic, fast-moving environment akin to an entrepreneurial startup. Having an agile mindset is a key pre-requisite: Candidates must be comfortable taking ownership and driving a project that may have reasonable elements of ambiguity and must be brave enough to ask for help, clarification, and/or guidance at an impasse.

This year-round leadership role includes an annual bonus incentive program and a robust benefits package including Flexible Time Off, Matching 401k, and Health Benefits.

Essential Marketing Duties:

Campaign Management

• Responsible for the overall direction, strategy, and management of brand and product campaigns. This role requires an individual with exceptional strategic planning abilities, leadership skills, and a strong understanding of marketing, communication and integrated channel strategies.  The Director of Marketing will work closely with various stakeholders to ensure that campaigns are effectively designed, implemented, and measured for success. This position is ideal for someone who is innovative, result-driven, and capable of managing multiple projects in a fast-paced environment.

• Develop and implement comprehensive campaign strategies.

• Oversee the planning, execution, and evaluation of campaigns.

• Manage a team of channel specialists and agencies.

• Collaborate with marketing, communications, and creative teams.

• Monitor campaign performance and make data-driven adjustments.

• Maintain budget oversight and allocate resources effectively.

• Establish and maintain relationships with key stakeholders.

• Ensure alignment of campaigns with organizational goals and objectives.

• Analyze market trends and competitive activities.

• Manage and mitigate campaign-related risks.

• Provide regular reports and updates to senior management.

• Coordinate with external vendors and agencies as necessary.

• Lead post-campaign evaluations to identify areas for improvement.

Project Management

Owns the development and execution of the annual go-to-market plan for WWPC. Owns the development and execution of an annual marketing calendar illustrating how key messages and activities supporting WWPC’s business objectives will come to life across each channel throughout the calendar year. Collaborates with various constituents (Global Marketing Team functions, WWPC Senior Leadership Team, Coaching and Facilities, External Contractors) to create, edit, and adapt the library of digital and print assets necessary to execute against the annual marketing plan as prescribed. Ensure all consumer touchpoints across all Woodward Park City channels (social, digital, CRM, paid, earned) are consistent with established Woodward brand guidelines and established best marketing practices.

Team Leadership

Supports and leads the WWPC marketing team and assists channel leads, including Event and Brand Activation Manager, Content Manager, Digital Marketing Specialist, and Marketing Speciali