Job Description Summary

The Associate Product Manager is a member of the Downstream Peripheral Arterial Disease (PAD) Marketing team and will assist in developing and implementing strategic and tactical downstream marketing initiatives for a key PAD product and/or market segment on a global basis to help drive portfolio direction and growth. This role demonstrates leadership within the Division Marketing department by taking an active role in day to day downstream operations and collaborating cross functionally to support commercialization efforts. The Associate Product Manager also participates in product development and lifecycle management activities aligned with PAD product and market segment responsibility.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Associate Product Manager is a member of the Downstream Peripheral Arterial Disease (PAD) Marketing team and will assist in developing and implementing strategic and tactical downstream marketing initiatives for a key PAD product and/or market segment on a global basis to help drive portfolio direction and growth. This role demonstrates leadership within the Division Marketing department by taking an active role in day to day downstream operations and collaborating cross functionally to support commercialization efforts. The Associate Product Manager also participates in product development and lifecycle management activities aligned with PAD product and market segment responsibility.

Job Responsibilities:

• Lead the general management of product franchise including global commercial strategy, financial performance, demand and supply planning, budget management, product line resolution, sustaining activities, sales engagement and training, and collaboration with global marketing entities

• Develop and implement bold, comprehensive product marketing plans including strategic and technical components that drive business growth & market penetration

• Communicate with domestic sales force and global marketing entities (directly and through international marketing).

• Identify and communicate market trends to division management and internal “team.”

• Form relationships with and know key customers/distributors and major buying groups.

• Forecast sales volume, monthly and long-term.

• Budget administration (promotional and expense).

• Profit and loss responsibility for product line.

• Identify and develop marketing programs, sales tools and promotions.

• Develop and deliver annual global marketing and strategic plans

• Recommend product line modifications, extensions, new products and product deletions

Required Qualifications:

• Bachelor’s Degree required, MBA preferred

• Two years business experience in a similar role required

• Prior healthcare marketing experience preferred

Required Skills:

• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management abilities

• Excellent problem-solving, critical thinking, and investigative skills

• Experience working in, marketing, health-tech, or healthcare industry preferred

• Understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics

• Substantial knowledge of marketing concepts and principles

• Ability to create comprehensive marketing strategies with supporting plans and the ability to implement.

• Possess a clinical knowledge related to hospital environment, clinical practice and reimbursement policies preferred

• Strict attention to detail and ability to be critical in an often ambiguous environment

• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations across business units

• Ability to lead challenging pr