APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

Salesforce Marketing Cloud Lead / Administrator

Penn State University is seeking a skilled Salesforce Marketing Cloud Lead / Administrator. This critical role involves leading the implementation of Marketing Cloud at Penn State University, a vital service to the Enterprise Constituent Relationship Management (CRM) program and Salesforce CRM platform.

Penn State is building an Enterprise Constituent Relationship Management (ECRM) program using the Salesforce.com platform. ECRM will help manage our relationships and constituent information, enabling us to grow alongside all members of the Penn State community.

The successful candidate will be responsible for managing and supporting the Marketing Cloud platform, including planning, implementing, and maintaining it across multiple business units. Additionally, they will provide guidance and training to end-users.

Currently ECRM Phase 1 and Phase 2 implementations are underway and consist of the following:

• Phase 1: Advancement & External Organization (Sales Cloud) – In collaboration with the Division of Development and Alumni Relations, corporate relations professionals, and Penn State Information Technology (PSIT), we are building a CRM instance to manage relationships with alumni, donors, corporate partners, and other external constituents.

• Phase 2: Learner Organization (Education Cloud) – In partnership with World Campus, the Fox Graduate School, and PSIT, we are developing a CRM instance focused on managing learner relationships from recruitment through graduation, including communications and case management.

• Marketing Cloud – We are implementing a communications automation platform for mass email/SMS journeys and preference/subscription management across both phases.

Key Responsibilities:

• Lead the implementation of Salesforce Marketing Cloud at Penn State University with responsibility for the continuous success of the platform across multiple business units and Salesforce CRM orgs

• Collaborate with internal and external teams to ensure effective development and support of Marketing Cloud platform

• Develop and maintain Marketing Cloud data extensions, data models, and data integrations with other systems

• Configure and manage Marketing Cloud connectors, including Salesforce CRM, social media platforms, and third-party integrations

• Monitor and troubleshoot Marketing Cloud data synchronization processes and resolve any errors or data quality issues

• Implement and manage Marketing Cloud security and compliance measures, including user access control, data retention policies, and GDPR compliance

• Design and implement complex Mar