Senior Director, U.S. HCP Marketing - MMN/Empa Lead

Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases.

We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. 

The Senior Director, U.S. HCP Marketing - MMN/Empa Lead will be an integral member of the U.S. HCP Experience Community and will play a critical role in building future growth for argenx as we expand our footprint with the launch of empasiprubart in MMN. This role will be responsible for leading and ensuring appropriate alignment of the marketing and promotional strategies in the U.S. and will work across a number of cross-functional colleagues (including Global Portfolio Marketing, Market Access, Commercial Planning & Readiness, Regulatory, Medical Affairs, and Patient Marketing) and will work collaboratively to define and implement a marketing strategy to ensure commercial success.

The Senior Director, U.S. HCP Marketing - MMN/Empa Lead will report directly to the Vice President, U.S. HCP Experience Lead. This role will be a remote position but will require travel as needed. Approximate travel: 30%

Roles and Responsibilities:

• Lead development of U.S. empasiprubart (MMN indication) strategy and promotional plan

• Serve as HCP Marketing Lead for the Indication Strategy Team and partner with broad group of cross-functional colleagues to assess competitive landscape and market trends and develop brand identity to prepare for product launch. identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate

• Lead the development and execution of indication launch plan and deliver on post-launch performance tracking such as Latest Estimate (LE) forecasts and Quarterly Business Insights (QBI)

• Oversee development of product positioning and messages, development of disease state and branded campaign, creation of personal and non-personal as well as branded and disease state tactics

• Oversee interactions with opinion leaders, leading advisory boards, and overseeing speaker bureaus and congress planning

• Partner across the efgartigimod portfolio to identify and align the needs that differentiate the molecule

• Develops and refines customer segmentation and targeting and partner with customer-facing leaders to execute launch plans

• Select and manage agency of record and marketing budgets to support various activities and requirements

• Foster a team culture of ownership, accountability, initiative, and engagement throughout all levels of the argenx commercial organization by regularly communicating the argenx vision, business objectives, desired performance outcomes and future actions to realize those outcomes

Skills and Competencies:

• Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross-functional teams

• Broad product-commercialization/marketing acumen including external campaign management, demand generation, market segmentation, digital marketing, strategy development and competitor assessment

• Demonstrated success working in a US-environment and driving transformation through strategic initiatives

• Extraordinary skills in critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution[s]. Have the ability to conduct investigative analyses for a given issue and lead a team to developing a solution/conclusion in an efficient and effective manner

• Relentless prioritizes business and commercial strategies and works with great sense of urgency and purpose to deliver results through customer-centric innovative marketing channels

• Highly organized and ability to effectively manage multiple priorities in a fast-paced environment

• Proven ability to successfully launch new medicines and follow-on indications

• An innovative mindset with the ability to approach situations with a creative and strategic approach ensuring the patient journey and voice is infused throughout

• A sense of urgency and a passion for helping patients and their communities