Global Brand Strategy Director, Parasiticides

POSITION SUMMARY

• Establish global brand strategy in alignment with therapeutic area innovation strategy and asset growth strategies 

• Lead initiatives that contribute to the commercial success of on-market products globally including prioritizing markets and customers to supply, resource, and maximize margin 

• Lead post-launch global tracking studies, identify opportunities, and maximize commercial potential 

• Support demand forecasting and documenting assumptions for key brands on-market brands, engaging with Strategy, Manufacturing and Commercial colleagues in key markets 

• Set brand/category ambition and mid to long-term vision 

• Lead LOE planning for key brands 

• Coordinate and guide commercial activities to ensure alignment with the global brand strategy, such as Strategic Pricing, KOL activation, Global Strategic Account strategies, Field Force Effectiveness initiatives, Media, PR, Congresses, and Demand Forecasting and Supply. 

• Partner with above-market global teams, such as Global Medical Affairs & Global Outcomes Research, Global Strategic Accounts, Strategic Pricing & Revenue Management, Learning and Development, Customer Engagement, Digital Platforms. With the support of these teams guide & coordinate the development of required initiatives for key brands  

• Provide strategic guidance to Customer Engagement Teams to develop 360 Customer Engagement campaigns, assets and content creating a consistent omnichannel customer experience. 

• Lead internal communication of global portfolio brand strategy  

• Act as first line for GMS and Regulatory questions for inline key brands 

• Ensure that the key global portfolio objectives are being achieved and results are delivered  

• Maintain strong operational relationships with the global commercial leads to ensure that market knowledge is continuously being developed and up to date. 

• Provide project and program management leadership through prioritizing and overseeing multiple work streams 

ORGANIZATIONAL RELATIONSHIPS 

Internal:  

• Country Commerical and Medical teams and Business Unit Directors, Country leadership, International COE enabling functions, Global Medical Affairs, VMRD, VMRA and GMS.  

External: 

• Global Market Research and Creative Services agencies

RESOURCES MANAGED    

Financial Accountability 

• Accountable for the effective spend of a marketing development budget 

Supervision 

• This position does not have line management responsibility but will be partially supported by a Launch Manager in the team  

EDUCATION AND EXPERIENCE  .