Senior Technical Marketing Manager – Advanced Packaging

Who We Are

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. 

What We Offer

Salary:

$158,000.00 - $217,500.00

Location:

Austin,TX, Santa Clara,CA

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. 

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits. 

Overview

We’re seeking a seasoned Technical Marketing Manager recognized as a subject-matter expert in Advanced Packaging. This role is responsible for defining product value propositions, building competitive positioning, driving customer adoption, and enabling sales teams for advanced semiconductor packaging solutions

Key Responsibilities

Product & Technology Marketing

• Develop and articulate clear value propositions for advanced packaging process control solution

• Own creation of technical marketing assets: product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.

• Translate complex engineering concepts into clear messaging for varied audiences

Market & Competitive Intelligence & H2H Leadership

• Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems

• Track competitive landscape and emerging technologies; provide insights to executives and product teams

• Develop application use case for roadmap decisions and prioritization

• Lead competitor H2H, drive new product evaluation and adoption

Cross-Functional Collaboration

• Partner with product marketing and engineering to shape product strategy based on competitive and customer insights.

• Collaborate with corporate marketing on campaigns, messaging, and product launches.

• Coordinate with operations and manufacturing for product readiness and customer alignment.

Qualifications

Required

• MS or PhD in Engineering, Physics, Materials Science, or related discipline.

• 10+ years in semiconductor manufacturing or packaging; direct exposure to BEOL/FEOL processes.

• Demonstrated expertise in Advanced Packaging ecosystems and customer workflows.

• Strong analytical and communication skills; adept at executive storytelling and data-driven decisions.

• Experience leading cross-functional projects to milestones in a matrix environment.

Preferred

• Hands-on inspection/metrology background.

• Experience with pricing strategy, product launches, and field enablement.

• Familiarity with reliability, yield, and metrology/inspection data as it relates to packaging performance.

Success Attributes

• Strategic, enterprise-level thinker with a solutions-first mindset.

• Customer-centric, persuasive communicator who can simplify complex tech.

• Comfortable operating autonomously and influencing without authority.

• Thrives in fast-paced, high-ambiguity environments.

Additional Information

Time Type:

Full time

Employee Type:

Assignee / Regular

Travel:

Yes, 20% of the Time

Relocation Eligible:

Yes

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team