Senior Director, Strategic Marketing and Brand

Axonify is the leading learning and enablement platform, redefining frontline performance and empowering companies to achieve unmatched customer experience (CX), higher sales, improved workplace safety, and lower turnover.
We are an AI-first solution, deeply committed to leveraging technology to solve real-world challenges for frontline teams. Our platform transforms slow, inconsistent, or unscalable work processes by integrating thoughtful AI, brain science, and personalized development. This approach ensures genuine impact, helping over 4 million people in 160+ countries unlock their full potential and achieve next-level performance. Our industry-leading 83% engagement rate demonstrates the power of our SaaS platform, which is built on a robust, future-ready AI foundation emphasizing crystal-clear data, continuous growth, and rigorous quality. 
If you thrive on turning challenges into opportunities, believe in the collective power of "we," aren't afraid to innovate with a "Let's try this" attitude, and are ready to help us lead the charge in AI-driven enablement, we want to talk to you. Let's change the game together!
Axonify is seeking a transformational Senior Director, Strategic Marketing and Brand to define and lead our corporate narrative, elevate our brand, and unify our marketing story across the globe. This senior leader will own brand strategy, content, design, communications, and marketing operations — ensuring every channel, campaign, and executive touchpoint reflects a consistent, differentiated, and measurable presence in the market.
The Senior Director, Strategic Marketing and Brand is a strategic storyteller and operator, equally at home defining corporate messaging with the CEO as they are scaling a content and design engine or implementing data-driven measurement frameworks. This role partners across Sales, Product, Customer Success, and Finance to ensure marketing isn’t just visible — it’s indispensable to growth.

The impact you'll have:

Corporate Narrative & Brand Leadership

• Define and own Axonify’s brand strategy, messaging architecture, and corporate narrative.
• Drive executive visibility, thought leadership, analyst engagement, and PR to position Axonify as a category leader.
• Ensure brand consistency across all internal and external communications.

Content, Design & Storytelling

• Lead a high-performing team across content, design, and multimedia, setting a unified editorial and creative vision.
• Build a scalable content engine that fuels campaigns, demand gen, field marketing, and customer advocacy.
• Implement design systems and creative governance that raise quality and accelerate speed-to-market.

Communications & PR

• Oversee PR, analyst relations, and executive communications programs.
• Partner with leadership on keynote narratives, media opportunities, and external storytelling.
• Establish clear metrics for share of voice, coverage quality, and analyst sentiment.

Marketing Operations & Analytics

• Lead marketing operations and analytics to ensure accuracy, attribution, and insight into marketing’s impact.
• Own the corporate marketing scorecard, tying brand, content, demand, and field performance into a unified story for executives and the board.
• Drive adoption of AI and automation to scale efficiency and output.

Cross-Functional Leadership

• Partner with Revenue Marketing and Field & Customer Marketing to align narrative, campaigns, and measurement.
• Influence GTM strategy by collaborating with Product Marketing, Sales, and Customer Success.
• Serve as the voice of corporate marketing in executive forums, ensuring marketing priorities align with company strategy.

The things you bring:

• 15+ years in B2B SaaS/tech marketing with senior leadership experience across brand, content, and corporate marketing.
• Proven success defining and scaling corporate narratives that drive measurable market impact.
• Track record of building high-performing teams across multiple marketing disciplines (content, design, comms, ops).
• Deep understanding of marketing analytics, attribution, and executive reporting.
• Experience partnering with C-level executives, analysts, and press to shape corporate reputation.
• Strong blend of creative vision, operational rigor, and data-driven decision-making.
• Change leader