Senior Manager, Digital

About Upstart

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team: 

Upstart’s Growth Marketing team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. In this role, you will be a part of our digital marketing team, driving both strategy and execution for Paid Social advertising. 

As a Digital Growth Marketing Manager / Sr. Manager, you are a proven ‘growth hacker’ with experience scaling marketing channels, driving experimentation, and understanding customer behavior and motivations. You thrive in dynamic environments, quickly leveraging data and insights to identify opportunities, test and optimize campaigns, and achieve ambitious growth targets. You’ll work alongside a Team of marketers who are data-driven, curious, kind, and highly motivated. 

 

How you’ll make an impact

• Work with Growth leads to  develop and execute on Upstart’s digital growth strategy, and set channel KPIs
• Manage campaigns  and own multi-million dollar budgets for Paid Social platforms (e.g., Meta) that generate  incremental scale and achieve business goals
• Fuel Upstart’s growth by expanding into new products, customer segments, and advertising channels, as well as by identifying and executing opportunities across emerging platforms
• Leverage strong analytical skills to track metrics, extract insights from large data sets, develop hypotheses, and run continuous experimentation
• Lead cross-functional projects and collaborate with stakeholders across the Growth Vertical to upgrade our marketing tech capabilities,  creative impact , and machine learning models 

 

Minimum Qualifications 

• 7+ years experience in highly quantitative business strategy / analytics field (such as finance, management consulting, startup / tech)
• 2+ years experience in Growth Marketing minimum; 5+ years of marketing experience preferred in growth / performance marketing  (i.e. end-to-end campaign management, hypothesis-driven rapid testing, experience running campaigns on Meta, Google, TikTok, etc.)
• Bias for action and strong sense of ownership, as well as the ability to excel in highly ambiguous, fast-paced business environments
• Exceptional analytical, critical thinking, and communication skills, with proven track record of developing strategies that drive positive business outcomes
• Proficiency in data analysis, excel, SQL, google sheets; preferred proficiency in advanced analytical tools such as R

 

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements: As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

 

What you'll love: 

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave  
• Supportive pa