Director of Marketing and Communications

Job DetailsJob Location: 10965 WOODSTOCK ROAD - ROSWELL, GA 30075Position Type: Full TimeEducation Level: Bachelors DegreeJob Category: MarketingPosition Title:  Director of Marketing and Communications

Last Updated: June 2026

Reports To:     Chief Advancement Officer (CAO)

Status:            Permanent,  Full-time, Exempt

Schedule:       Calendar Year: 40 hours per week                       

Benefits:         Full benefit eligibility

Summary Description:

The Director of Marketing and Communications will guide the strategy for the Brand and all external communications, website, public relations, messages and collateral to consistently articulate the mission of Fellowship Christian School. The Director of Marketing and Communications will train, supervise, and evaluate all marketing department staff and work closely with the school’s Chief Advancement Officer on all strategic initiatives.

Essential Responsibilities:


50% Admissions & Enrollment - Brand awareness, inquiry generation, advertising, storytelling, social media, retention support, data analysis and awareness to drive strategy
30% Current Family Communication Strategy - Oversee weekly newsletter, all email communications, social media and all other communications
20% Brand Integrity and Alignment - Oversee brand standards adherence on all print and digital assets including the website, signage, spirit wear, etc.


Marketing


Strategy


Plan, and execute a comprehensive marketing strategy that includes all appropriate avenues for digital, social media, and traditional marketing  
  Oversee the implementation of the marketing strategy including special projects or initiatives such as Capital Campaigns in partnership with      CAO
 Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan as necessary
 Report on the effectiveness of marketing campaigns using pre-determined KPIs





Website and Mobile App


Oversee design or content updates, management and overall maintenance for customer facing and internal portal of website and mobile app
Ensure that new and consistent information is received from divisions, departments, and posted regularly
Inform blog strategy and write content
Track and measure engagement


Social Media

Build annual strategy and oversee social media channels in partnership with Digital Marketing Coordinator
Monitor non-Fellowship social media channels mentioning Fellowship Christian School to coordinate response, if needed




Communications


Strategy


Develop, implement, and evaluate annual communication plan for external constituency groups
Lead the generation of online content that engages audience segments and leads to measurable action: decide who, where, and when to disseminate communication from the School
Put communication vehicles in place to create momentum and awareness as well as to test the effectiveness of all marketing initiatives
Plan and direct the dissemination of information including the target audience, message, format, and structure of communication
Provide training and consultation to other staff on all aspects of school-wide communications, marketing, content management, and public relations





Public Relations


Manage any media contact inquiries and share with Head of School and CAO
Represent the School in a positive way, and serve as a public face of Fellowship Christian School
Oversee any press releases and the promotion of special school wide events
Monitor any media outlets (digital and print) mentioning Fellowship Christian School


Print Materials & Publications

Develop and maintain Brand alignment on any print materials
Manage development, distribution, and maintenance of all print collateral
Assist with the writing of content for school publications




Branding


Strategy


Oversee brand consistency across all divisions
Maintain and update Brand Style Guide
Educate internal and external constituents on Brand Style Guide


Approvals

Approve and preserve brand integrity across all merchandise and media including school event t-shirts, parent group collateral, and academic group needs


Uniforms

Vendor relations
Communication to families, faculty and staff with a customer service mindset to answer questions
Product management


Spirit Wear

Oversee design and purchase of all spirit wear across internal divisions, clubs, Booster, FAA, etc.
Manage part-time employee in charge of school spirit wear design, purchase and sale of spirit wear



QualificationsKey Skills


Strong project and people management: To oversee the marketing department and guide its day-to-day operations. Responsible for recruiting, supervising and mentoring all members of the marketing team.
Leadership and