Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

We are seeking a visionary and strategic Senior Director, Global Marketing & Digital Transformation leader. This pivotal role will be responsible for driving our go-to-market strategies for both SaaS and hardware/software (HW/SW) products, ensuring seamless integration and convergence of these technologies within our medical device portfolio. This role is crucial in steering our digital transformation journey, ensuring the success of a major, multi-year, multi-faceted, and highly complex program within the Medication Management Solutions (MMS) Dispensing Solutions Platform that will set a benchmark for the broader company.

As a critical role within the Dispensing Solutions Business Platform, you will have direct visibility at the executive leadership level and a major impact on the successful completion of a strategically important initiative. In this role, you will collaborate with cross-functional teams to identify market needs, define product requirements, and develop marketing strategies that drive adoption and growth. We are seeking an innovative, passionate, and highly capable individual with a proven track record of sustained success in the execution of complex cross-functional initiatives, particularly those involving digital and SaaS transformation.

Key Responsibilities:

• Lead Market Definition and Strategy: Drive the strategic vision for cloud-based applications and clinical/efficiency and AI-driven solutions, ensuring alignment with market trends and customer needs.

• Strategic Planning: Develop and implement a comprehensive marketing strategy for future cloud-based applications and clinical / efficiency workflows, aligning with the company’s overall business objectives.

• Market Research: Conduct in-depth market research to identify emerging trends, customer needs, and competitive landscape. Use insights to inform product development and marketing strategies.

• Product Definition: Collaborate with technical product management and R&D teams to define product requirements and ensure alignment with market needs.

• Go-to-Market Strategy: Create and implement go-to-market plans for new applications and workflows, including launch planning, sales enablement, and marketing campaigns.

• Content Development: Develop and guide compelling marketing materials such as product brochures, whitepapers, case studies, and presentations.

• Customer Engagement: Engage with key customers and partners to gather feedback and ensure our solutions address their needs effectively.

• Performance Tracking: Monitor and analyze the performance of marketing initiatives and adjust strategies as needed to achieve business objectives.

• Drive Business Transformation: Spearhead the transition from traditional hardware and capital-based business models to innovative AI and software-based solutions.

• Develop Marketing Strategies: Create and implement comprehensive marketing plans that highlight the benefits of SaaS and cloud-based solutions, driving customer engagement and adoption.

Role Expectations:

• SaaS and Cloud Experience: Proven track record in marketing SaaS and cloud-based applications, with a deep understanding of the unique challenges and opportunities in this space.

• Business Transformation Expertise: Demonstrated experience in leading business transformation initiatives, particularly in shifting from hardware-centric to software and AI-driven business models.

• Strategic Vision: Ability to envision and articulate the future of digital applications within the medical device industry, leveraging AI and cloud technologies to enhance clinical workflows and efficiency.

• Cross-Functional Leadership: Strong leadership skills with the ability to influence and collaborate with diverse teams to achieve strategic goals.

• Previous Product Marketing Experience: Extensive experi