Manager, Site Experience & Operations

<p data-start="361" data-end="373"><strong data-start="361" data-end="373">Overview</strong></p> <p class="isSelectedEnd">We're excited to hire a Manager, Site Experience &amp; Operations to help shape how customers discover, shop, and engage with Brooklinen online.</p> <p class="isSelectedEnd">This role sits at the center of our Digital Commerce organization and is responsible for translating business priorities into a high-performing onsite experience that balances brand storytelling, customer experience, and commercial results. You'll partner closely with Ecommerce, Merchandising, Marketing, Creative, Product, and Analytics to ensure customers can easily find what they're looking for while continuously improving site performance.</p> <p>This is not a traditional site merchandising role. In addition to owning key aspects of site experience, discovery, and onsite operations, you'll help build the reporting, processes, and operational rigor that enable the broader team to make smarter decisions and execute more effectively. From product launches and promotional moments to navigation, search, and merchandising strategy, you'll play a critical role in shaping how Brooklinen comes to life online.</p> <p><strong>What You'll Do</strong></p> <p>Site Experience &amp; Discovery Strategy</p> <ul> <li>Influence and lead end-to-end execution of the site experience strategy, inclusive of navigation, taxonomy, landing pages, and curated collections — delivering a cohesive, conversion-oriented customer journey across mobile and desktop</li> <li>Manage and continuously optimize discovery and smart merchandising tactics, including sort logic, search relevance, and guided selling experiences, partnering with Analytics to evaluate performance and apply learnings</li> <li>Partner with Marketing, Creative, and Planning to translate brand priorities, campaigns, and assortment strategy into high-impact site placements</li> <li>Identify opportunities to use existing site real estate more effectively and propose new ways to drive discovery, engagement, and AOV</li> </ul> <p>Analytics &amp; Performance Reporting</p> <ul> <li>Maintain core site performance reporting — conversion, AOV, site search, and content engagement — within a framework defined by the Director of Digital Commerce</li> <li>Provide ongoing, day-to-day coaching to the Site Content and Site Merchandising Senior Associates on interpreting performance data and translating it into actionable recommendations</li> <li>Partner with the broader Analytics function to evaluate test results and surface insights that inform site strategy</li> </ul> <p>Operational Excellence &amp; Playbooks</p>