Senior Marketing Automation Specialist

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.”

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)

• Competitive pay and discretionary or incentive bonus eligible

• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

• Promote from within culture

Why join this team?

• This position has the opportunity to interface with and have a positive impact on multiple areas of Wintrust's business

• We hold ourselves accountable to high standards, share wins, operate ethically, and have fun

Position Overview

The Senior Marketing Automation Specialist is responsible for ensuring the day-to-day operations of the Adobe Campaign Classic marketing automation platform and for creating marketing automation campaigns, executing email sends, creating and maintaining data queries and technical workflows, and supporting the continued enhancement of the platform.  They will also support and implement change and configuration management to deploy marketing campaigns to production environments, including testing and defect management relating to new product implementations, development releases, upgrades, patches, and other system maintenance as required. This role involves end-to-end campaign execution, workflow development, data integration and system customization to enable targeted and personalized marketing communications. Application Specialists will closely work with corporate marketing, business analysts, data teams, solution architects, various vendors and third-party consultants and implementers to understand business requirements and translate them into technical solutions that align with best practices and platform capabilities. They must understand Adobe Campaign Classic’s interdependencies with other applications and infrastructure both internally and outside the corporate network.

Ongoing knowledge of current and changing business and technological environments, best practices, trends, and strategy is important to success. This position will also support/lead acquisition and conversion activities related to their business domains.

What You’ll Do

• Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing automation campaigns, ad hoc emails, tracking of delivery metrics, enhancement of Adobe Campaign Classic capabilities, and monitoring of daily operational processes related to the application.

• Collaborate with Solutions Architects, Software Engineers, and Data Management to ensure that the Adobe Campaign Classic workflows and automations are working properly, data tables are in good health, and integrations are functioning as intended.

• Work closely with IT business partners, Program Managers, Business Analysts, and Content Authors to act as the subject matter expert for the Adobe Campaign Classic platform, making informed decisions based on best practices, and provide efficient solutions to meet the business need.

• Support the enterprise change management and software development lifecycle (SDLC) process including providing testing, defect management, peer review, and release management ensuring appropriate segregation of duties

• Write and maintain system documentation, standard operating procedures, process maps, test scripts, use cases, user stories, root cause analysis, and high-level integration and data flows

• Participate on cross-functional teams to support and define business and technical requirements, operational processes, application strategy and project/product implementation.

• Author complex system reports and data integration/migration temp