Senior Content Marketing Specialist

Job DetailsJob Location: Westlake, OH 44145Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: NegligibleJob Shift: DayJob Category: Marketing
*This position is based out of our Westlake, OH office and is eligible for a hybrid schedule after the probationary period. (2 days remote)

JOB OVERVIEW

The Senior Content Marketing Specialist drives marketing-qualified lead growth by creating and managing content across the full customer journey, from awareness through advocacy, for Equity Trust’s retail investors (B2C), enterprise partners (B2B), and institutional (B2B2C) audiences. This role owns content production and assists in strategy across channels including web, blog, email, social, sales enablement, video, and campaigns, while maintaining consistent brand voice across all three audience segments. The specialist also leverages AI tools and builds scalable content systems to accelerate output without sacrificing quality.

RESPONSIBILITIES & DUTIES

Develops content and assets that resonate across the company’s three audiences: Retail Investors (B2C), Enterprise Partners (B2B), and Institutional Channels (B2B2C), translating one brand voice into distinct messaging for each segment.
Assists in strategy and owns production across the full customer journey, from awareness through advocacy, ensuring every piece connects to a larger strategic picture and maintains brand integrity as we scale.
Blog & SEO: Long-form educational content on alternative investing, retirement planning, and self-directed accounts—optimized to rank and drive traffic
Web: Landing pages and conversion experiences that turn visitors into leads
Email: Lifecycle campaigns that nurture prospects and retain clients
Social: Content for LinkedIn, Facebook, Instagram, TikTok, and YouTube
Sales Enablement: One-pagers, presentations, scripts, and collateral that help teams close
Executive & PR: Thought leadership, communications, and press support
Campaigns: Product launches, partner initiatives, paid media copy, and cross-channel programs
Events & Offline: Conference materials, webinar content, direct mail, and sponsorship support
Video: Develop video series, long-form educational content, short-form social clips, executive thought leadership, and customer testimonials
Develops new approaches to content production, leveraging AI tools strategically across ideation, drafting, and iteration to build repeatable systems that accelerate output without sacrificing quality.
Partners with the Marketing Engagement team to map and optimize content journeys across all audience segments, from top-of-funnel awareness through client retention
Applies SEO best practices across new and existing web content to improve organic visibility and drive traffic growth
Reviews and edits marketing content, both new and existing, to ensure quality, relevance, brand consistency, and appropriate tone across all channels
Works with the internal Compliance department to ensure marketing materials meet company and industry regulatory standards
Contributes to brand strategy and messaging for new product and service launches
Creates templates and workflows for recurring content types
Documents processes that enable the team to move faster
Mentors other team members on content best practices and AI-assisted workflows
Perform other duties as assigned

QUALIFICATIONS

Bachelor’s degree in Journalism, English, Communications, Marketing, or related field required
Minimum 5 years of experience Content Marketing, Marketing Strategy, or MarTech Operations, with a portfolio that shows range and strategic thinking
Proficiency in creating compelling and engaging content for various channels (web, social media, print, email, etc.)
Understanding of full-funnel marketing and customer journey mapping
Track record of building processes or systems that improved content efficiency and output
Experience with aligning strategic roadmaps to project outcomes
Understanding of brand voice and how to maintain consistency across formats, channels, and audiences
Experience with crafting clear and concise messages tailored to different audiences
Excellent grammar and proofreading skills
Meticulous attention to detail
Familiarity with financial services, retirement planning, or self-directed investment products preferred

PROFESSIONAL CERTIFICATIONS

None required

TECHNICAL SKILLS

To be successful in this role, you should have experience with and an understanding of the following:

Advanced-level proficiency with Microsoft Office
Content Management Systems (e.g., WordPress, HubSpot, Contentstack, etc.)
Generative and Agentic AI tools and automation for content creation (e.g., Claude, ChatGPT, Gemini, etc.)
Bulk email sending applications (e.g., Pardot, Marketo, SFMC)
Project management platforms (e.g., Wrike, Asana, Monday.com)
SEO and content performance analytics preferred

CULTURAL COMPETENCIES

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