Sr. Marketing Automation Specialist

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

This job leads the development, implementation and optimization of strategic targeted marketing campaigns using our system’s CRM tool. Builds audience lists and email campaigns and uses the CRM tool to identify new marketing opportunities. Serves as subject matter expert and manages projects for enterprise CRM marketing integrations and campaigns. Acts as liaison between system stakeholders and CRM campaign executions, including independently leading stakeholder meetings. Handles more complex queries in comparison to intermediate CRM job role as assigned by leadership.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Education

Required - High school diploma or equivalent.

Preferred - Bachelor's degree in marketing, advertising, business administration, computer science or related field.

Work Experience

Required - 3 years of marketing or CRM experience.

Preferred - 5 years of marketing or CRM experience including 3 years of project leadership experience.

Knowledge Skills and Abilities (KSAs)

• Advanced knowledge of CRM systems and data feeds.

• Advanced knowledge of marketing automation, email marketing, and HTML email coding, advanced list audience segmentation and SQL.

• Ability to learn new systems, coding languages and data architecture.

• Effective marketing campaign data reporting skills.

• Effective verbal and written communication skills and ability to present information clearly and professionally.

• Strong interpersonal, project management and presentation skills.

Job Duties

• Designs and pulls marketing audience lists and consumer journeys within the CRM tool for marketing campaigns using advanced SQL queries and enterprise-wide data feeds.

• Creates and implements strategies to effectively integrate data needed for advanced marketing automation campaigns, in partnership with marketing and other internal teams.

• Partners with Salesforce support teams to ensure necessary data points are available within CRM to launch new capabilities and campaigns.

• Independently meets with stakeholders to identify campaign or CRM data needs.

• Manages campaign and data optimization projects and associated timelines.

• Uses campaign performance reporting and system priorities to identify and implement campaign optimizations or enhancements.

• Builds marketing emails using HTML.

• Partners with internal teams to report on CRM marketing campaign performance and overall program growth and impact.

• Identifies new opportunities within CRM system to enhance/optimize campaigns or audience segments.

• Performs other related duties as assigned.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and St