Director, Marketing and Communications

As the Marketing Director, you will lead the charge in forging a robust marketing strategy that builds a strong sales pipeline and optimizes the sales process for speed and efficiency. Develops and implements marketing and communication strategic plans and initiatives in support of the business development objectives of the division. Develops media and industry awareness of the capabilities and services of ABS. This role demands a leader who can think strategically about market positioning and product differentiation while diving deep into data-driven marketing tactics to accelerate customer acquisition and retention.

Working Schedule 

The preferred candidate for this position should be located in the Greater Houston area and open to work a hybrid schedule with three (3) days in the ABS Headquarters Office located in Spring, Texas, and two (2) days of remote work. 

What You Will Do:

• Assists the CEO / COO in the implementation of corporate strategic marketing and communications plans in the division. 
• Develops marketing strategies that align with business objectives and leverage market insights for competitive advantage. Strengthen the company’s brand presence to support ABS Wavesight as a whole. Ensure brand messaging resonates with target audiences and clearly communicates unique value propositions.
• Develops and tracks division marketing and communications budgets to carry out the objectives of the business plan. Allocate and manage the marketing budget with a focus on maximizing impact on pipeline growth and sales velocity. Ensure investments are made in high-return initiatives
• Leverage cutting-edge digital marketing techniques, including SEO/SEM, PPC, email marketing, and social media, to attract and engage B2B audiences. Oversee the creation of compelling content that supports the buyer’s journey and fosters brand loyalty.
• Implement targeted marketing campaigns designed to attract new customers and retain existing ones. Utilize a blend of digital and content marketing strategies to increase engagement and loyalty
• Utilize CRM and marketing analytics tools to track performance metrics related to pipeline growth and sales velocity. Adjust marketing strategies based on insights and trends to optimize ROI.
• Maintains close relationships with the media and event and conference organizers to ensure ABS is presented to its clients and to the public in the most positive manner.
• Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunity for ABS Wavesight.
• Stays actively informed concerning significant business and technical activities within the organization.
• Stays actively informed concerning competitor marketing and communications initiatives.
• Ensures the division marketing and communications function is organized, staffed and operated to carry out the approved business and marketing plan. 
• Manages staff to ensure they: 
  • Lead and mentor the marketing team with a focus on achieving B2B objectives. Cultivate a culture of innovation, collaboration, and accountability.
  • Work with division management and suppliers to make arrangements for ABS Wavesight participation in exhibitions and events and reflect ABS branding, activities and values as appropriate. 
  • Work with division management to assist in the fulfilment of local marketing initiatives. 
  • Place advertisements in trade journals and other publications in support of ABS Wavesight brand awareness and business objectives. 
  • Distribute ABS Wavesight Rules and Guides and other internal and external publications. 

What You Will Need:

Education and Experience

• Bachelor's degree required.
• A minimum of ten (10) years marketing-related experience, including five (5) years of experience as a Marketing Manager.

Knowledge, Skills and Abilities

• Strong interpersonal and team skills. 
• Deep understanding of B2B marketing strategies, digital marketing, and CRM tools.
• Exceptional analytical skills with a data-driven approach to decision making.
• Demonstrated experience in marketing leadership
• Must be able to assume a high level of individual responsibility. 
• Professional creativity and flexibility are essential. 
• Have extensive knowledge of one or more of the marine, offshore, engineering, software or quality sectors, strongly preferred. 
• Must be familiar with the ABS Health, Safety, Quality & Environmental Management System (applicable to internal candidates only).

Reporting Relationships:

Reports to the Chief Executive Officer.

Direct Reports:

Marketing