Account Manager, Creative Sales, Paramount Advertising

 

 

 

As a Creative+ Senior Account Manager, you will partner closely with Sales to build and nurture positive relationships with both agencies and clients directly, delivering innovative social and creative marketing solutions. You will oversee the full post-sale campaign lifecycle, providing strategic insights to ensure the success of clients within the marketing space. Your role will be responsible for advising and driving best-in-class creative and social solutions. If you excel at account management, client engagement, and have a passion for social and influencer marketing, we want to hear from you! Help us drive success for our clients while shaping the future of creative and social partnerships at Paramount!

 

Responsibilities

• Serve as the primary point of contact for both new and existing clients, offering expert advice and solutions tailored to their goals, while ensuring the smooth execution of all post-sale campaign elements.

• Collaborate cross-functionally with our Platform Reps, Media, Research, and additional internal teams to ensure campaigns are implemented efficiently and meet client expectations.
• Troubleshoot any hurdles to guarantee a seamless launch and execution.
• Take ownership of the end-to-end campaign lifecycle, including setting important metrics, monitoring campaign performance, and proactively optimizing strategies to achieve client success.
• Cultivate and maintain positive relationships with agencies and direct-to-client partners, delivering remarkable customer service and proactively addressing any concerns or challenges in a timely and professional manner.
• Support the Sales team in identifying and uncovering new revenue opportunities within Creative & Social by using Sales Intelligence platforms.
• Participate in RFP responses, client meetings, and sales presentations, providing strategic recommendations based on past performance and industry trends.
• Collaborate with Activation and Media to create compelling post-campaign reports, using data to highlight key performance metrics and insights that demonstrate the value and success of each campaign.
• Support the Sales team in upselling and renewing business by identifying opportunities for growth
• Source existing social partnership opportunities and media plans and customize as needed.
• Act as an internal subject matter expert on Creative & Social standard methodologies, offering mentorship and sharing insights with the broader sales team. Ensure standard processes are maintained across all accounts.
• Ensure accurate forecasting of revenue for the Creative+ portfolio, maintain CRM systems and dashboards, and assist with reporting and prospecting trackers.
• Act as the internal advocate for your clients, ensuring the teams involved in campaign execution and strategy have a clear understanding of client needs, goals and ambitions.
• Stay up-to-date with the latest trends in influencer marketing and remain informed about the competitive landscape to improve client strategies and foster innovation.

 

Qualifications

• 3+ years experience in influencer marketing, social media strategy, or account management, ideally within a sales or business development context.

• Proven experience working with social media platforms such as Instagram, TikTok, YouTube, Facebook, etc.
• Shown success in managing large-scale influencer marketing campaigns, including both direct-to-client and agency relationships. Experience in building and nurturing client connections with a focus on sales.
• Experience uncovering new business opportunities through proactive research, data analysis, and relationship-building.
• Ability to collaborate with sales teams to pitch new clients and grow existing partnerships.
• Strong communication and presentation skills, with the ability to articulate strategic insights and recommendations to both internal and external partners.
• Experience with CRM tools (Salesforce, Operative) and sales intelligence platforms.
• Meticulous, organized, and able to prioritize in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint) and reporting dashboards.

 

This position is eligible to earn sales incentive compensation.

 

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and b