Manager, Digital & Performance Marketing

Description

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

The Manager of Digital & Performance Marketing is responsible for crafting and executing innovative digital marketing strategies to enhance the customer experience on our eCommerce site. 

**Must be in Seattle

 The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

*Benefit not eligible for seasonal employees

The Opportunity

• Digital Strategy: Develop and implement comprehensive digital marketing strategies to drive website traffic, enhance user experience, and boost conversion rates. 
• Performance Marketing: Manage digital advertising campaigns, including pay-per-click (PPC), display, social media advertising, and affiliate marketing, to optimize ROI and customer acquisition. 
• SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website visibility and search engine ranking. 
• Web Analytics: Utilize web analytics tools to track website performance, user behavior, and key performance indicators (KPIs). Make data-driven decisions to improve site experience. 
• Content Management: Collaborate with content creators to develop engaging and conversion-focused content for the website. 
• User Experience (UX): Continuously assess and enhance the website's UX, identifying and addressing pain points and friction in the customer journey. 
• A/B Testing: Plan and execute A/B tests and multivariate tests to optimize website elements, including product pages and checkout processes. 
• Budget Management: Manage digital marketing budgets effectively, ensuring maximum ROI for all campaigns. 
• Third party channel management for Amazon.com 
• Oversee local store digital marketing strategy, budget ownership and performance marketing allocation across store locations.   
• Other duties as assigned.

Requirements

The Must Haves  

**Must be in Seattle

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• Minimum 4+ years of experience in digital marketing, including managing multi-channel campaigns
• Proven hands-on experience managing and optimizing Google Ads campaigns
• Demonstrated success managing digital marketing budgets $5M+ annually, with a focus on ROI optimization
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, Google Analytics, SEMrush, etc.)
• Familiarity with web analytics tools, SEO/SEM software, and customer relationship management (CRM) systems
• Strong problem solving strategic thinking, adaptability, communication, and analytical skills
• Embodies, honors, and lives our core values: The Great 8