Executive Medical Director, Digital Strategy, Innovation & Channel Experience Head

Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three R&D sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide.

 

Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson & Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma.

 

Legend Biotech is seeking an Executive Medical Director, Digital Strategy, Innovation & Channel Experience Head as part of the Medical Affairs team based Remotely.

Role Overview

This senior Medical Affairs leader drives enterprise-wide digital transformation to improve evidence generation, scientific exchange, and stakeholder engagement. The role integrates advanced analytics, AI/ML, digital health technologies and omnichannel engagement to enable patient-centric outcomes, operational excellence, and compliant, high-impact communications across regions and disease areas to enable Medical Affairs strategic objectives.
Reporting into senior Medical Affairs leadership and operating as a key member of cross-functional teams (Medical Affairs, Clinical/Development, Commercial, Informatics/IT, Data & Analytics, Experience/Customer Operations, Legal, Compliance, Regulatory, Value & Access, Corporate/Scientific Communications), this executive defines the Medical Affairs digital vision and roadmap. The role stewards portfolio and product lifecycle for medical technology platforms, ensures robust governance, leads change management and capability-building, and establishes KPIs and closed-loop analytics to continuously optimize tactics and impact across internal and external digital initiatives. Success in this role requires aligning digital tools with business performance, adapting systems to evolving technologies and stakeholder needs, and cultivating advocacy for innovation and transformation within a highly matrixed, global environment.

Key Responsibilities

Strategic Leadership and Digital Transformation

• Lead the global digital strategy and roadmap for Medical Affairs, integrating technology, analytics, and innovation to achieve strategic objectives.
• Drive digital transformation across Medical Affairs, focusing on evidence generation, content management, insights, and customer engagement.
• Architect and implement enterprise-level platforms and tools that enhance scalability, data integrity, and performance across medical systems.
• Evaluate and adopt emerging technologies, AI, and automation to modernize operations and strengthen cross-functional collaboration.
• Champion value-based innovation through the development of new products, platforms, and digital tactics informed by scientific expertise and strategic leadership.

Digital Channel Experience and Omnichannel

• Develop and manage engagement strategies to ensure consistent, personalized, and compliant communication with healthcare professionals (HCPs), patients, and other stakeholders.
• Direct creation and dissemination of scientific content across portals, microsites, social media, and webinars, ensuring compliance with MLR review processes.
• Establish frameworks for content taxonomy, tagging, and asset management to support modular content reuse and global alignment.
• Enhance medical digital presence through campaigns that broaden reach and engagement of scientific communications and publications.
• Partner cross-functionally to optimize channel experience tactics and continuously improve medical content operations.
• Leverage SEO fundamentals, web analytics (e.g., traffic/engagement funnels), and social management tools to optimize reach.

Data Analytics and AI Enablement/Optimization

• Drive the collection, centralization, and AI-based analysis of medical insights to inform global and regional st