Senior Category Insights Manager

Requisition ID: 35707 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

 

Crafted Highlights:

In the role of Sr. Category Insights Manager working in Atlanta, GA you will be part of the Southeast Region Sales team. This person will lead an account or region-based category management team to develop critical insights and solutions for their assigned chain account to grow the size and the value of the customer's beverage category, while capturing a disproportionate share of growth.  

The Sr. Category Insights Manager is also the primary interface between chain selling organization within Molson Coors, the Customer Solutions team, and the category management organization, ensuring alignment of Molson Coors category and brand goals with their retailers’ goals.  

This position requires a high degree of customer facing interaction - both internally with multiple levels of the organization, particularly chain leadership, and externally with both retail and distributor partners. As such, strong written and verbal selling skills, and ability to develop relationships is critical in this role. 

This position reports to the Sr Director Chain Accounts. 

 

What You’ll Be Brewing:

• Most importantly, you will lead a team of 3-5 talented colleagues, building their capabilities and seeking continuous improvement by fostering a learn every day environment
• You will lead the team to identify insights and emerging business opportunities including:
  • An understanding of the category, region, channel, and shopper using available data sources including internal Molson Coors data, Syndicated Data, and other Market Research 
  • An understanding of retailer brick and mortar and digital/Ecommerce strategy, business needs, and goals 
  • Incorporation of the Molson Coors business objectives and channel strategies, portfolio strategy that leverages all segments, and retailer revenue management strategies 
• You will manage data synthesis and insights:
  • Incorporate consumer/shopper insights and behavior into analysis and insights 
  • Synthesizing all insights into selling story, category, and business reviews 
  • Work collaboratively with account team and Commercial Accelerator on sales call approach and plans 
  • Coach chain team on data access and application 
• Implement Molson Coors retail and digital solutions with customers: 
  • Lead Top to Top Category Management and digital solutions presentations to Executives at Retailers to build partnerships and grow category 
  • Support Space Management presentations to sell in Molson Coors space and assortment and Feature strategy 
  • Support Revenue Management presentations to sell in Molson Coors Retailer Revenue Management strategy 
  • Develop customer category plans collaboratively with the retailer and distributors 
• Space and Assortment: Develop a deep understanding of the Molson Coors Space and Assortment and Feature strategy  

 

Key Ingredients:

• You are an authentic leader. You value and respect differences and believe inclusion and belonging is the key to collaboration and a winning team culture
• You have a Bachelor’s degree in Business Administration, Sales, Marketing or other relevant field OR equivalent experience
• You have 5+ years of data analysis and category management experience
• You have the ability and willingness to travel regularly within the assigned market or territory to support business needs, as well as occasional meetings, trainings, and events outside the assigned territory.
• You understand the tools and techniques to merchandise and market at retail partners
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities.
• You build relationships and collaborate to get to the desired outcome
• You take accountability for results – acting with integrity and honoring commitmen