Senior Product Manager

Senior Product Manager, New Markets
Location: Remote or Sioux Falls, SD (Corporate Office)
About SONIFI Health
SONIFI Health delivers interactive patient engagement and clinical workflow solutions that help healthcare organizations improve patient satisfaction, streamline operations, and support better outcomes. As part of SONIFI Solutions, Inc., we combine decades of experience in technology delivery with a deep understanding of healthcare environments to create scalable, reliable, and impactful digital solutions for hospitals and health systems nationwide.
About the Role
The Senior Product Manager, New Markets plays a critical role in shaping the future of SONIFI Health’s product portfolio by identifying, evaluating, and advancing new product and market opportunities. This role focuses on deep market understanding, customer insight, and strategic analysis to inform product direction and investment decisions across the organization.
Working closely with engineering, commercial, and executive leaders, this role helps translate market needs and emerging trends into clear opportunity definitions, strategic recommendations, and solution requirements. The emphasis is on bringing clarity to which problems are worth solving and which opportunities merit focus, while supporting alignment between market insight, product strategy, and execution priorities.
Why This Role Matters
The Senior Product Manager, New Markets ensures SONIFI Health is investing in the right opportunities at the right time. By grounding product strategy in strong market insight, customer understanding, and thoughtful analysis, this role directly influences the strength of our innovation pipeline, the quality of leadership decision making, and the long term growth of our healthcare solutions portfolio.
What You’ll Do
Market & Customer Insight
• Lead ongoing market research and voice of customer (VoC) efforts to uncover emerging needs, trends, and opportunities across patient engagement and healthcare staff workflows
• Synthesize qualitative and quantitative insights—including customer feedback, industry trends, and competitive analysis—into clear, actionable opportunity narratives
• Develop market segmentation models, use case frameworks, and problem statements to guide strategic exploration and prioritization
Opportunity Definition & Strategy Development
• Identify and shape new product concepts, innovation themes, and market adjacencies aligned with company strategy
• Evaluate opportunities based on customer value, market potential, feasibility, and strategic fit
• Partner with product and engineering leaders to refine opportunity hypotheses and support solution framing or validation activities when appropriate
Business Case & Investment Support
• Develop and maintain business cases for new product and market opportunities, including market sizing, value propositions, risks, and expected impact
• Support leadership decision making through clear analyses, trade offs, and recommendations
• Contribute to prioritization discussions and investment planning across the product portfolio
Roadmap & Execution Alignment
• Inform product and portfolio roadmaps with market backed insight, strategic rationale, and context
• Collaborate with Product Management and engineering partners to ensure alignment between opportunity intent and execution plans alongside competing priorities
• Provide strategic guidance on business and stakeholder requirements during development, pilots, or incubation efforts to ensure solutions remain aligned with original market and customer intent
Healthcare Expertise & Thought Leadership
• Maintain a strong understanding of healthcare ecosystems, workflows, and regulatory considerations influencing product adoption and success
• Act as a strategic thought partner on innovation trends, elevating cross functional discussions with real world healthcare perspective
• Advocate for solutions that deliver meaningful outcomes for patients, clinicians, and healthcare organizations
What You’ll Need
• 7+ years of experience in healthcare product management, product strategy, consulting, or related disciplines
• Demonstrated ability to conduct market research, customer discovery, and competitive analysis and translate insights into strategic recommendations
• Experience developing business cases and supporting investment decisions for new product or new market entry initiatives
• Strong understanding of healthcare delivery models, clinical and operational workflows, and regulated environments
• Excellent strategic thinking, analytical, and communication skills with the ability to influence across functions
• Comfort operating in ambiguity, early stage exploration, and evolving scopes as opportunities mature
• Ability to lead and collaborate with software development teams to de