Director, Analytics and Data Strategy

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Alignment to Data Strategy Vision:

• Senior-level client and team analytics leader with consulting experience.
• Team leadership– lead and be a mentor to the team for growth in client loyalty engagement programs from initiation to data-driven loyalty.
• Build client relationships– able to discuss data and analytics in client-accessible ways, empowering the client to socialize findings.
• Successful track record delivering applicable insights to clients from user-level, behavioral data.
• Create client growth by identifying P&LS-addressable opportunities from data, analysis, and client context.
• Orchestrate and delegate analysis efforts to offshore resources, ensuring that the solution addresses the problem/question reliably.
• Document and lead data requirements to build data-driven marketing programs (targeting, personalization, and relevance).
• Experienced to discuss and guide the choice of analytical approaches.
• Support development of new capabilities (AI, Emotion).

You will be 100% remote, but you might be asked to attend in person meetings or collaborations.

Responsibilities:

• Create client growth by identifying data-focused solutions supporting client goals - build them into blueprints, measurement plans, pitches, and strategy decks.
• Lead analytics and measurement for Strategic accounts, using the LXM approach.
• Reporting into VP, Data Strategy and Analytics lead, you will develop and oversee measurement plans and strategies to provide program insights, address learning goals and improve the effectiveness of the program.
• Write and review briefs to overseas resources, defining and specifying requirements for Data Science projects (predictive analytics, ML, AI) and lead/oversee the delivery of solutions from the results.
• Work with external analytics partners to guide scalable solutions to address a client challenges (i.e., defining an approach, shaping the methods to apply to specific use case).
• Provide experience and act as the subject matter expert in the identification and deployment of data-driven solutions.
• Translate unclear "draft" learning goals into clear, executable data analysis that addresses causality and connection.
• Present findings to clients cogently, with a focus on delivering understanding that the client can translate to their teams, peers and leadership.
• Where needed, apply statistical concepts and techniques to analyze experiments and predict user behavior and behavioral drivers for accuracy and client agreement.

Qualifications

• 8+ years' experience in analytics roles delivering reporting, data-driven insights, predictive modeling, and recommendations to internal or external clients.
• Record of excellence developing integrated long-term analytics programs for clients, based on goals and business model.
• Master's (preferred) degree in a quantitative field (STEM or quantitative social sciences), or STEM Bachelor's degree.
• Experience with cloud-based big data platforms – e.g., Redshift, Big Query, Teradata.
• Measurement experience across multiple marketing domains (e.g., media and CRM).
• Experimental design and offer testing – both theory and practice.
• Experience and competence with Power BI or other front-end visualization tools.
• Task prioritization, meeting facilitation, conflict resolution, and risk identification/mitigation.

Additional Information

The anticipated salary range for this position is $136,000-$219,650. Salary is based on a range of factors including relevant experience, other job-related qualifications, and geography.

We offer A range of medical, dental, vision, 401(k) match