Head, Marketing & Communications

ABOUT UNBOUNDED

UnboundEd recently joined with two other professional learning organizations, Pivot Learning and CORE Learning. Together as one entity, we are now the largest equity-focused professional learning organization in the nation. We provide evidenced-based, comprehensive instructional and curriculum support to educators and school systems leaders in over 40 states across the country.

UnboundEd empowers educators to transform teaching and learning. We work with classroom teachers, school leaders and district executives to ensure engaging, affirming and meaningful grade-level instruction, so that we eliminate the predictability of student outcomes by race and socioeconomic status. We focus on the needs of students of color and those who have historically been at the margins, because when we do that, all students benefit.

ROLE SUMMARY

Reporting to the Chief Impact Officer, the Head of Marketing and Communications will lead the growing marketing and communications team within the newly integrated organization. They will lead UnboundEd's outreach efforts to grow its district clients across the country and its influence across the education sector. In addition to leading and executing UnboundEd's communications strategy, this position will ensure comprehensive understanding of market needs and trends, and build and deploy continuous improvement systems.

UnboundEd is a virtual organization in which all employees work remotely with core business hours from 9am to 5pm local time; this employee can be based anywhere in the United States. Travel of up to 25% may be required.

ESSENTIAL RESPONSIBILITIES

Essential responsibilities for this position include, but are not limited to:

Strategic Communications and Brand Building

• Develop and implement an integrated communications and marketing plan that advances UnboundEd's brand awareness, and magnifies its work and thought leadership toward positive brand association in the education sector
• Design and execute an earned media strategy for UnboundEd, including developing relationships with national journalists and media professionals
• Direct the branding of new and updated programs, products and services
• Guide the organization’s ongoing web design and content, search engine optimization strategies and tactics, online and social media initiatives, blog, and podcasts, including the development of communications content

Marketing and Advertising

• Direct all aspects of the UnboundEd marketing strategy, including integrated marketing campaigns to meet revenue targets, advertising, search, and social media to generate qualified leads for sales and partnerships
• Ensure development of collateral materials and other advertising assets including email campaigns and sponsorship opportunities
• Establish metrics, data capture methods, and reporting systems and routines to continually track advertising ROI and recommend upgrades

Market Research and Market Intelligence

• Build out market intelligence capabilities to inform new program development and sales opportunities/challenges
• Guide ongoing research to understand the conditions, motivations and needs of UnboundEd’s current customers and participants, and proactively share internally to inform program design and development

Leadership

• Lead a team of at least six staff members and external consultants to meet organizational goals and objectives; structure team to maximize effectiveness and efficiencies of overall communications and marketing activities
• Build a positive team culture that centers continuous learning, and provides team members with ongoing feedback, development and support toward aligned performance expectations, deep collaboration and growth
• Develop marketing and communications goals and financial objectives, ensuring that systems are in place to monitor progress towards performance expectations
• Serve as a key organizational leader, contributing to the organization’s overall strategic direction, setting organizational goals, monitoring progress and making adjustments

Requirements

MINIMUM QUALIFICATIONS

• Bachelor’s degree; advanced degree preferred
• At least 10 years of progressive leadership experience in marketing, communications, and effectively managing teams within the education sector
• Other equivalent combinations of relevant experience and training will also be considered

THE STRONGEST CANDIDATES WILL HAVE/BE:

• Commitment to UnboundEd’s vision and values
• In depth knowledge of K-12 public education, curriculum and professional learning decision-making processes, and K-12 state and federal policy
• An experienced professional with demons