Senior Manager Marketing - Consumer Experience - Parsippany, NJ

We Are Teva

We’re Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it’s innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we’re dedicated to addressing patients’ needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together.

Our Team, Your Impact

Consumer Brand Marketing is the voice of our patients and caregivers and ensures that we strategically build and grow successful consumer relationships. The Senior Manager is responsible for the evaluation of market conditions, identification of issues and opportunities within the therapeutic category to develop campaigns, which target Patients and Caregivers aligned with the overarching brand strategies and objectives. The Senior Manager will work with internal and external partners to create strategic and operational plans to enable effective and efficient operations of the consumer engagement channels increasing movement disorder disease state awareness and driving Consumer and Caregiver preference for the brand.

 

This is a hybrid position based in Parsippany, NJ. The selected candidate will be expected to work onsite in the Parsippany office 2-3 days per week.

How You’ll Spend Your Day

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

 

• Lead and execute segments of brand promotion on Consumer tactics to drive brand/portfolio performance.
• Own creative messaging, field materials, and measurement for marketing activities associated with the Huntington’s Disease (HD) indication.
• Help manage communication channel activities for brand including personal and non-personal promotion (NPP) for activities associated with the HD indication.
• Develop, execute, measure and optimize tactics aligned with predefined strategies and establishes timelines and budgets with minimal oversight.
• Work with agency partners to create, develop, execute, and measure tactical plans and provides input on strategy and direction of the brand.  
• Partner with market research to provide insights for planning, messaging and tactics.
• Manage the promotional approval process of materials.
• Analyze market data and information and makes informed decisions.
• Align organizationally and individually with internal and external codes of conduct.

Your Skills and Experience

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

 

Education/Certification/Experience:

• Bachelor’s degree required; Master’s degree preferred
• A minimum of 5 years of pharmaceutical experience
• A minimum of 2 years of pharmaceutical consumer marketing experience or equivalent
• Media experience preferred
• Rare Disease experience preferred

 

Skills/Knowledge/Abilities:

• Strong pharmaceutical industry knowledge and therapeutic area business acumen. 
• Experience and understanding of all media and non personal promotion components that support the building of a diverse consumer branded and unbranded promotional plan
• Patient and / or caregiver journey mapping to strategy and tactical plan development
• Able to draw insights from variety of sources, understands market and competition. Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and/or interrelationship.
• Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
• Project management experience and the ability to manage and coordinated projects with multiple internal stakeholders and vendors.
• Excellent verbal, written, organization and interpersonal skills required.
• Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.

 

TRAVEL REQUIREMENTS

Approximately 25% domestic travel throughout the US and Canada.

Salary Range

The annual starting salary for this position is between $133,000 – $168,000 annually.  Factors which may affect starting salary within this range and level of role may include geography/market, skills, educatio