Senior Media Relations Manager (VP level)

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GENERAL FUNCTION:

The Senior Media Relations Manager will promote Fifth Third Bank’s strategy and leadership and protect and defend the Bank’s reputation. This individual will focus on proactive and reactive media relations, crisis and issues preparedness and management, thought leadership and special projects. The role reports directly to the Head of Corporate Communications.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Identify the course of action that efficiently balances strategy and execution, collaborate to implement solutions, and focus on delivering effective communications solutions that elevate the Corporate Communications function.
• Proactive media relations: identify opportunities to build awareness of the Bank’s strategy, objectives and leadership with earned media coverage.
• Reactive media relations: protect and defend the Bank’s reputation by navigating complex situations.
• Build and maintain relationships with key reporters across top tier and trade publications, including print and broadcast media.
• Crisis communications: prepare materials and implement strategies to manage a crisis. Always come with a recommendation and a proposed solution that puts the firm in a position of strength.
• Lead special projects as they arise, including but not limited to, acquisitions or divestitures, government shutdowns, natural disasters, litigation defense and other corporate matters requiring strategic communications support.
• Seek to understand and navigate every situation to realize the best outcome for the company.
• Collaborate with leadership and peers to support business objectives, ensuring alignment with existing priorities and standard processes.
• Plan, edit, and create content for a variety of external communications channels, leadership presentations, newsletters, key messages / scripts, speeches, video, among other work products.
• Review and analyze available metrics/data to discover trends and make informed recommendations.
• Build and maintain cross-functional relationships across the company.
• Continually integrate new technology and best practices to increase impact and efficiency, internally and externally.

SUPERVISORY RESPONSIBILITIES:

• Must have the ability to provide guidance, coaching and counsel to other corporate communications staff members and key partners.

MINIMUM KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:

• Bachelors’ degree required. Experience in banking and/or financial services strongly preferred.
• 10+ years of experience in proactive and reactive media relations, corporate positioning, thought leadership, and social media.
• Excellent attention to detail, along with superb writing and editing skills for original content as well as rewriting and optimizing content.
• Ability to deliver against tight deadlines when they arise, resolve issues, and propose solutions in a fast-paced environment.
• Highly flexible; able to quickly respond to changing or unanticipated needs and mobilize cross-functional teams accordingly.
• Strategic problem solver who can look around corners to identify potential obstacles and design thoughtful, creative solutions.
• Bring order to chaos and get stuff done. Seek out constant improvement.
• Strong intellectual ability and presence that earns the respect and attention of key internal partners, balanced with a sense of humor.

Senior Media Relations Manager (VP level)

LOCATION -- Cincinnati, Ohio 45202

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.