Become a part of our caring community and help us put health first
 

Humana’s Marketing organization is seeking a dynamic and experienced Director, Campaign Planning & Orchestration Leader to join our team. This leader reports directly to the VP of Pharmacy Marketing and is responsible for driving the design and development of marketing campaigns, while orchestrating a consistent customer experience across all touchpoints of the customer journey. The ideal candidate will have extensive experience in conceptualizing and executing marketing campaigns that drive business objectives. Additionally, they will have demonstrated success in managing, mentoring, and developing high-performing teams, fostering a culture of continuous improvement and accountability.

Key Role Functions

• Oversees the team responsible for leveraging campaign strategies to design and develop campaigns, while partnering with the Hive to develop campaign content

• Oversees the resource responsible for customer journey orchestration, ensuring campaigns are coordinated across the portfolio to create a seamless customer experience

• Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time, with comprehensive integration across all marketing channels and continuous performance evaluation

• Manages the modular content and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success

• Mentors and develops a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growth

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or higher in marketing, communications or a related communications field

• 8+ years of marketing experience in highly regulated industries

• 5+ years of management experience

• Experience with marketing campaign management tools

• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline

• Progressive levels of responsibility within a fast-paced marketing environment

• Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• Master’s degree in marketing, communications, or a related communications field

• Experience in managing high volumes of creative assets to support effective campaign delivery & a seamless customer experience

• Expertise in leveraging advanced analytics and AI to increase speed to market and optimize campaign plans

• Familiarity with the health insurance or pharmacy marketing sector is highly desirable

• Prior Marketing experience with Fortune 500 Company

• Understanding of marketing metrics and program measurement

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Res