Marketing Manager, Heineken TM - 12 Month Contract

Requisition ID: 30269 

 

A Career in Beer and Beyond:

 

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all of life’s moments. We are the world’s family brewer, brewing and selling our beer for hundreds of years around the world, and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

 

The Headlines: 

 

In the role of Marketing Manager, Heineken TM, 12 Month Contract - Maternity Leave, working in Toronto, you will be part of the Canadian Brand Marketing team. We are on a mission to build brands that more people want to hang out with – that means embedding our brands into culture and having the bravery to do breakthrough work, that matters, and that people will care about. That’s what this role will be all about. It is primarily accountable for localizing and executing the overall brand strategy across Heineken TM to deliver the brand’s annual operating plan. 

 

This position reports to a Senior Marketing Manager, Heineken TM and works closely with the broader Marketing and Commercial team here in Canada as well as our Heineken counterparts.

 

The Responsibilities:

 

Accelerate Molson Coors Canada’s commercial capability to become First Choice for Consumers and Customers, providing the strategic leadership, direction, and management for one of Molson Coors Canada’s Key Brands:

• Brand Champion for Heineken TM across 360 degrees of the marketing mix in Canada
• Responsible for creating, localizing and executing overall Heineken TM brand strategy for Canada; includes key elements of the brand’s marketing and communications plan including TV media, social & digital media, as well as the activation of various sponsorship partnerships (F1, UCL)
• Collaborate closely with Heineken counterparts; includes leading campaign adaptations as well as identifying opportunities for Canadian-led campaigns
• Ensure effective integration of brand plan / activities with other Company functional areas; including on-premise and retail channels
• Key contributor to the development of the annual plan (MWB planning) through rigorous analysis of business performance and the development of key insights and recommendations for the business
• Manage and inspire external agencies including advertising, promotional, experiential and media in the development of marketing campaigns that are innovative and deliver against the Heineken TM brand strategy
• Contribute to monthly, quarterly and yearly business reviews with senior MCBC and Heineken stakeholders

 

The Other Qualifications:

 

• You’re a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems
• You are confident and competent. You are diplomatic, professional and exercise great judgement in developing and maintaining excellent business relationships within the business
• You are deadly serious about results, and take pride in a proven track record in delivering
• You exhibit our Molson Coors core values
• You have a Bachelor’s degree in Business Administration, Marketing or other relevant field
• You have at least 5 years' progressive experience in brand marketing
• You have experience collaborating with sales on implementation of marketing programs
• As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check.

 

Work Perks that You Need to Know About:

 

• We’re one of Canada's Most Attractive Employers
• As the world’s family brewer we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe
• We play our part to make a difference – from charitable donations to hitting the streets together to build parks – giving back to the community is part of our culture and who we are
• Flexible work programs like working from home 2 days/week, summer hours and flexible start and end times
• You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings  
• Access to a beer allotment, top events, cool brand clothing and swag, an Employee Assistance Program and discount plans
• Work within a